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Where established business owners reveal what it’s really like to be CEO and simultaneously pursue abundance. Abundance looks different for everyone and no two businesses are built the same. During this open conversation, discover how circumstance, actions, and events created emotional reactions of either abundance or scarcity throughout their business-building journey. Much of whether we grow or get stuck playing small depends on the mindset we choose and the actions we take during the highs and lows throughout our entrepreneurial journey. Find out how workload, relationships, and money played a role in business owners’ decisions, emotions, and mental health during various stages in their business, when they made key decisions about hiring, marketing, and outsourcing, and how hosting their own podcast played a role in their personal development AND the growth of their business. Virginia Elder, host and owner of Podcast Abundance, shares pieces of her own journey from corporate life to freelancer to business owner, plus interviews other entrepreneurs with thriving businesses who use their podcast to establish authority in their niche, provide educational content for potential clients, and drive leads into their business. During the first half of each interview episode, you’ll get an inside look at the guest’s business and hear about challenges, plus the habits and actions that help navigate them. Our goal is to uncover the mindset and mental health shifts that worked for them to help you thrive during your journey. Then, in the second half of the interview, we switch the conversation to marketing strategies and learn how launching a podcast helped them grow their business and mature as a founder, speaker, and collaborator for their brand. Every business needs a reliable marketing arm that consistently and automatically attracts potential clients, and these guests have a successful, active podcast doing exactly that! Learn how they started, what changed, and how they’ve grown since becoming a podcast host. We’ll reveal podcasting strategies that work and prep you for the emotional rollercoaster that occurs any time you step up to play big in life. Abundance is within reach for all of us, but the pursuit of abundance is never over. It takes intention, a clear vision for what abundance means to you, and a consistent level of consciousness around your actions and emotions throughout your journey. Cheers to Reaching Abundance together!
Episodes
7 days ago
7 days ago
Podcasts have become a powerful tool for networking and connecting with industry experts, thought leaders, and influencers. But the real magic happens when you go beyond just having them on your show and actually nurture those relationships for the long haul.
Discover the secrets to turning conference acquaintances into valued collaborators. Understand how to leverage ICE, CUE and ART—strategic approaches to content creation, resource utilization, and increased engagement.
By harnessing the power of podcasting to share valuable content, engage with conference connections, and stay current with trending topics, you can nurture long-term relationships and solidify your position as a go-to resource in your industry.
Cultivating Podcast Guest Relationships with ICE, CUE, ART
(5:00) - ICE: Identifying High Potential Guests, Crafting a Compelling Invitation, Engaging with Guests
(17:48) - CUE: Creating Content, Utilizing Resources, Engaging with Short Clips
(29:09) - ART: Anchoring the Connection, Relevancy, and Trending Topics
(38:44) - Suggestions for Outreach Implementation
"By inviting conference contacts to be podcast guests, you're creating valuable content and laying the groundwork for meaningful professional relationships. It's a win-win. They get exposure and you build a richer, more collaborative network." - Virginia Elder
Download the Conference Toolkit (Free PDF workbook to guide you through each of the 3 methods)
For more on this topic, read these blog posts:
Keeping Conference Connections Alive
Podcasting as a Powerful Post-Conference Follow-Up Tool
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday Nov 07, 2024
Thursday Nov 07, 2024
In a world where negativity and online trolls are just a tweet away, Anna DeShawn’s approach to business and compassion is a breath of fresh air.
In today’s episode, you’ll learn more about Anna’s mission to uplift underrepresented voices and redefine media for Black and Brown LGBTQIA+ communities. The landscape of podcasting and radio is constantly evolving, and her dedication to building relationships and authentic engagement emphasizes the importance of meeting your audience where they are.
Inspired by the Three E’s—Educate, Empower, and Entertain—Anna provides powerful perspectives into how these values can shape a vision that resonates with listeners.
Balancing Entrepreneurship and Empathy
(04:46) - Building Community through Sharing Stories
(26:35) - Adapting to Industry Changes and Trends
(37:37) - Power of Finding Your Voice
(45:17) - Importance of Finding Mentors and Advisors
"When I quit corporate three years ago to go out here full time, it was because I also had an idea for the podcasting space, which was to create a platform where we could discover, listen and support the best Black and Brown podcasts out here, because discoverability in that way was really hard." - Anna DeShawn
Connect with guest, Anna DeShawn:
Website – Anna DeShawn
Podcast – Queer News
Instagram – Anna DeShawn
LinkedIn – Anna DeShawn
The Qube App - The Qube
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday Oct 31, 2024
Thursday Oct 31, 2024
Time is a precious commodity. If you had more of it, what would you prioritize?
Today’s guest is Katie Brinkley, owner of social media agency Next Step Social Communications, host of the Rocky Mountain Marketing Podcast, and author of the Social Shift. Imagine being a social media expert who advocates for spending less time scrolling and more time living—Katie does just that!
Katie shares her unique insights on finding abundance in business ownership. Her story is a powerful reminder to grant ourselves permission to step back and reassess our goals for a more fulfilling entrepreneurial journey.
Podcasting was a game-changer for Katie, starting as a creative outlet and evolving into a strategic tool for business success. With over 300 episodes under her belt, she covers the trials and triumphs of maintaining a twice-weekly podcast while juggling other responsibilities. Learn how she mastered the art of batching content and outsourcing tasks to maintain quality and consistency, proving that podcasting can be more than just a hobby—it can be a formidable marketing tool.
Unlocking Business Productivity
(09:34) - Maximizing Business Success through Podcasting
(20:14) - Intentional Networking to Grow Your Business
(30:12) - Stepping into Self-Confidence
(37:19) - Strategies for Efficient Content Creation
"I started living my life with abundance when I gave myself the permission to not do all the things. I didn't need to be the business owner that scaled seven figures in three years. I didn't need to post on social media every day…I gave myself the permissions and everything changed." - Katie Brinkley
Connect with guest, Katie Brinkley:
Website – Katie Brinkley
Podcast – Rocky Mountain Marketing Podcast
Instagram – Katie Brinkley
LinkedIn – Katie Brinkley
The Social Shift Book – https://www.katiebrinkley.com/book
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday Oct 24, 2024
Thursday Oct 24, 2024
True abundance encompasses much more than just wealth—it's about time, health, and having the freedom to live life on your own terms.
Joining the show today is the remarkable Jenn Drummond, author of BreakProof and the first woman to scale the Seven Second Summits. Jenn's journey is a testament to redefining success, balancing career and family, and living a truly vibrant life.
Jenn shares candid insights from her early days of cold calling to growing a thriving business to becoming a successful podcast host. We talk about the grit and strategy needed to transition from an employee mindset to a CEO mentality, and how to set and achieve goals for yourself while accepting help from others along the way.
A life-threatening car accident and the loss of a friend prompted Jenn to reevaluate her priorities, leading her to focus on mindset, teamwork, and health as key components of success. As a mother of seven, she is dedicated to leading by example, teaching her children the value of living fully and nurturing their mental well-being.
To Jenn, abundance is synonymous with freedom—freedom of time, health, and finances. She emphasizes the significance of energy management over time management and pursuing what truly matters most.
Redefining Success: Creating a Life of Purpose
(11:00) - Entrepreneurship and Work-Life Balance
(21:01) - Building a Balanced Life and Legacy
(27:51) - Teamwork and Resilience in Pursuing Goals
(35:35) - Navigating Media and Marketing Strategies
"I came to the conclusion that we don't get to choose when we die, but we sure get to choose how we live." - Jenn Drummond
Connect with guest, Jenn Drummond:
Website – Jenn Drummond
Podcast – Seek Your Summit Podcast
Instagram – The Jenn Drummond
LinkedIn – Jenn Drummond
BreakProof: 7 Strategies to Build Resilience and Achieve Your Life Goals – https://jenndrummond.com/book/
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday Oct 17, 2024
Thursday Oct 17, 2024
It takes more than a few episodes to attract a large audience and more than just posting on social media to get the word out about your podcast. If you’ve been podcasting for a short while and aren’t feeling the love or thought you’d be reading more people by now, this episode is for you.
Learn about the three pillars of podcast growth and take the self-audit questionnaire to discover where your biggest gaps are. With that information, you can lean into the specific tactics explained in that category to grow your online presence.
Perhaps it wont surprise you to find that growing a podcast is very similar to growing a business. You need to be findable, to provide a product (content) people WANT from you, and you need to be taking intentional steps to expose your business/show to new people multiple times each month.
Effective Strategies to Enhance Your Podcast's Visibility
- A well-optimized website featuring your show
- Topics your listeners crave with episode titles containing phrases they’d actually search for
- “Networking” in the podcast world by featuring guests and being a guest
- Attending online summits, in-person conferences, and similar events where your ideal client/listener is also in attendance
- Post on social media based on the way your target listener consumes social media
Which of the three areas should you focus on first? Content, Visibility, or Networking?
Take the self-assessment inside this episode to find out OR book a podcast audit with me here and I’ll provide customized tips toward growth just for your brand.
Podcast Audit: https://book.stripe.com/eVa7tkfWq56W7FC6oy
My preferred guest matching networks:
https://podcastguests.com/join/
https://www.joinpodmatch.com/podcastabundance
To ensure your show is REALLY listed everywhere, follow the directions here:
https://podnews.net/article/all-the-podcast-directories
Connect with Virginia Elder:
Instagram: https://www.instagram.com/podcastabundance
LinkedIn: Virginia Elder - https://www.linkedin.com/in/virginiaelder/
YouTube: https://www.youtube.com/@ReachingAbundance
Are you getting the Podcast Abundance Weekly Newsletter? If not, you’re missing out on podcasting guidance, online marketing tips, and free resources to help grow your business. Join at podcastabundance.com
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with me. (https://podcastabundance.zohobookings.com/#/Discovery)
If you run a 6 or 7-figure business and use your podcast as a marketing arm for your business, apply to be a guest on the show! (https://reachingabundance.com/guest/)
Thursday Oct 10, 2024
Thursday Oct 10, 2024
Want to scale your service-based business? Avoided calling it an agency like I have?
Today, you get to meet Audrey Joy Kwan, who’ll change your mind about boldly proclaiming your agency status and/or working with well-built agencies to accomplish your business goals.
Audrey shares that her personal definition of abundance is in doing meaningful work, making a positive impact, and balancing earnings with personal time –alluding to why she helps agency owners AND why she’s chosen to podcast to market her business.
Her journey into entrepreneurship was inspired by a life-changing event—the sudden passing of her mother, which underscored the importance of work-life balance.
Finding the Right Systems and Structure to Scale Your Agency
Audrey helps entrepreneurs build a lean agency business model without sacrificing personal freedom. We discuss the prevalent narrative that startup phases require excessive workloads, often leading to burnout. She gives us a sneak peek at her MightyPod ModelTM, where she walks agency owners through creating productized services and lean teams, helps them define their niche, and achieve desired revenue without unnecessary expansion.
Scale Your Business: Systems, Productized Services, and Marketing
(09:57) Building a Lean Agency Business Model
(17:40) What Values have to do with Scaling a Business
(28:08) Building Relationships Through Podcasting
(40:11) Leveraging Podcasting for Business Growth
"Consistency is key in podcasting; it's about making a recurring commitment to show up, which is essential for building a sustainable and impactful channel." - Audrey Joy Kwan
Connect with guest, Audrey Joy Kwan:
Website – https://audreyjoykwan.com/
Podcast – https://audreyjoykwan.com/podcast/
Instagram – https://www.instagram.com/audreyjoykwan/
LinkedIn – https://www.linkedin.com/in/kwanaudrey/
Your FREE Mighty Pod ModelTM Cheat Sheet – https://audreyjoykwan.com/cheatsheet/
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday Oct 03, 2024
Thursday Oct 03, 2024
If you’ve experienced burnout, in corporate or in your own business, you know you never want to be there again. But what if you felt stuck in a burnout-bust cycle you didn’t know how to stop?
In this episode, meet Susan Boles, who now owns Beyond Margins where she uses her operations and financial reporting experience to help business owners find CALM in their business through automations, operational efficiencies, and metrics beyond the traditional financial statements.
Susan knows from experience what the warning signs of burnout are and she can spot them BEFORE they cause a crash in your business, help you make changes in how you measure productivity, and recognize issues before they show up on a financial statement, simply because she’s seen the backend of hundreds of service-based businesses and knows what to look for.
Imagine how amazing it would feel to have someone with C-Suite level financial and operational management experience on YOUR side of the table.
Aligning Finance with Operations & Podcast Branding with Business Strategy:
- Discover Susan’s CALM framework
- Learn where her podcast ‘sits’ in the client acquisition funnel
- Hear when you might need a Virtual CFO (aka Fractional CFO)
- Copy her strategy for measuring podcast growth
Follow Susan:
LinkedIn: https://www.linkedin.com/in/thesusanboles/
Website: https://www.beyondmargins.com/
Instagram: https://www.instagram.com/thesusanboles/
Connect with Virginia Elder:
Instagram: https://www.instagram.com/podcastabundance
LinkedIn: Virginia Elder - https://www.linkedin.com/in/virginiaelder/
YouTube: https://www.youtube.com/@ReachingAbundance
Are you getting the Podcast Abundance Weekly Newsletter? If not, you’re missing out on podcasting guidance, online marketing tips, and free resources to help grow your business. Join at podcastabundance.com
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with me. (https://podcastabundance.zohobookings.com/#/Discovery)
If you run a 6 or 7 figure business and use your podcast as a marketing arm for your business, apply to be a guest on the show! (https://reachingabundance.com/guest/)
Friday Sep 27, 2024
Friday Sep 27, 2024
Wondering how to stand out among the crowd of navy-blue suits? If you’re clear on your core values and passionate about issues that serve your ideal audience, questioning the status quo and speaking out is your ticket. When your actions, words, and how you show up online align with your core beliefs, you’ll become magnetic to those who believe those same things.
Constant Adaptation: The Key to Sustainable Entrepreneurship
- Question the status quo in decision-making for personal and professional aspects
- Offer accessible education and comprehensive services to those who need it most
- Align business practices with personal values and adapt to client needs
- Carefully consider values, purpose, and intentions in business operations, messaging, and marketing
- Experiment with different content & structure your message to maintain authority and energy
"When I think about abundance, the first word that comes to mind is choice. I think abundance is about being able to make choices and not feeling like you have to do something." - Meg K. Wheeler
The Equitable Money Project offers accessible financial education and services to support marginalized business owners, aiming to create an equitable wealth-building environment. Who do you know that would benefit from equity? (Everyone. The answer is everyone in your contact list.)
Follow Meg K. Wheeler:
Website: https://equitablemoneyproject.com/
Podcast: https://podfollow.com/disrupt-your-money/view
Instagram: https://www.instagram.com/equitablemoneyproject
LinkedIn: https://www.linkedin.com/in/megkwheeler/
Connect with Virginia Elder:
- Instagram: [@podcastabundance] (https://www.instagram.com/podcastabundance)
- LinkedIn: Virginia Elder - https://www.linkedin.com/in/virginiaelder/
- YouTube: [Reaching Abundance] https://www.youtube.com/@ReachingAbundance
Are you getting the Podcast Abundance Weekly Newsletter? If not, you’re missing out on podcasting guidance, online marketing tips, and free resources to help grow your business. Join at podcastabundance.com
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with me. (https://podcastabundance.zohobookings.com/#/Discovery)
If you run a 6 or 7-figure business and use your podcast as a marketing arm for your business, apply to be a guest on the show! (https://reachingabundance.com/guest/)
Thursday Sep 19, 2024
Thursday Sep 19, 2024
Time freedom is at the top of the wishlist for entrepreneurs, and Andy Hill of Marriage Kids and Money is no different. Interestingly enough, however, that desire manifests differently across every business owner’s journey.
When Andy left corporate with a number in mind, he knew podcasting was his key to a joyful entrepreneurial journey, but didn’t necessarily have a plan to make money. After a few sponsors floated his direction and he built a solid reputation for great content, he started coaching and established his own products and services for sale.
Along the way, he outsourced tasks that felt distracting, tedious, or frustrating, including podcast editing, social media, and graphic design. Andy’s favorite tools are Megaphone (by Spotify) for managing his podcast and ads and Asana for keeping tasks and contractors organized.
From Hustle to Harmony: Andy Hill's Business Insights
(01:35) Building a Business Around Podcasting
(15:26) Growing a Business with Intention
(23:51) Outsourcing for Business Success
(40:07) Maximizing Podcast Revenue with Dynamic Ads
(49:45) Long-Term Wealth Building Through Entrepreneurship
Andy is most excited about his course, Make My Kid A Millionaire. Find it, along with his podcast, free resources, and plenty of amazing content on financial freedom, Coast FIRE, and family finances at https://marriagekidsandmoney.com/
Find Andy on YouTube at https://www.youtube.com/MarriageKidsandMoney to learn what it’s like to be mortgage free, what the thought process is around it, and how to do it too!
Connect with Virginia Elder:
- Instagram: [@podcastabundance] (https://www.instagram.com/podcastabundance)
- LinkedIn: Virginia Elder - https://www.linkedin.com/in/virginiaelder/
- YouTube: [Reaching Abundance] https://www.youtube.com/@ReachingAbundance
Are you getting the Podcast Abundance Weekly Newsletter? If not, you’re missing out on podcasting guidance, online marketing tips, and free resources to help grow your business. Join at podcastabundance.com
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with me. https://podcastabundance.zohobookings.com/#/Discovery
If you run a 6 or 7 figure business and use your podcast as a marketing arm for your business, apply to be a guest on the show! (https://reachingabundance.com/guest/)
Friday Sep 13, 2024
Friday Sep 13, 2024
She's a successful trial attorney arguing high-stakes cases, but after becoming a mother, the inner tug to redefine herself beyond the courtroom surfaced loudly. Monica Burkoth, our guest, was challenged to look inward to find fulfillment through an authentic expression of herself, service to others, and something she was afraid might damage the way she was perceived in the legal world... a podcast.
Balancing Act: How Monica Burkoth Merged Motherhood, Law, and Entrepreneurship
Listen in to hear how Monica bravely faced the fear of judgment from her professional peers to pursue her passion for personal development and spirituality. Her story helps illuminate our shared desire to set an empowering example for our children, while noting that often the biggest obstacles are the ones we create in our minds.
Key moments include:
- The significance of maintaining financial stability while growing a business, and the challenges that come with offering services for free.
- Challenges in building an audience versus creating a product first
- Fears around how bosses, colleagues, friends, family, and others will judge your work once it goes public
- Finding the balance between your business being a passion project and making money
Personal and Professional Growth through Law, Motherhood, and Coaching
Confidence is key, whether in the courtroom or behind a podcast microphone. Monica reveals how her background in law has uniquely equipped her to build confidence in others. We touch on her clever brand, Confidence Counsel, and how she's leveraging her legal expertise to empower others to embrace their voice.
Learn practical techniques to manage anxiety and boost confidence, understand the importance of core values, and get inspired by Monica's journey by joining her newsletter. (There’s an easy to spot pop-up on her site!) From there, you’ll have the opportunity to participate in her next Confidence Coaching Program.
Connect with Virginia Elder:
- Instagram: [@podcastabundance](https://www.instagram.com/podcastabundance)
- LinkedIn: [Virginia Elder](https://www.linkedin.com/in/virginiaelder/)
- YouTube: [Reaching Abundance](https://www.youtube.com/@ReachingAbundance)
Are you getting the Podcast Abundance Weekly Newsletter? If not, you’re missing out on podcasting guidance, online marketing tips, and free resources to help grow your business. Join at podcastabundance.com
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with me. https://podcastabundance.zohobookings.com/#/Discovery
If you run a 6 or 7 figure business and use your podcast as a marketing arm for your business, apply to be a guest on the show! (https://reachingabundance.com/guest/)
Connect with Monica Burkoth:
Website: Confidence Counsel: www.confidencecounsel.com