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Where established business owners reveal what it’s really like to be CEO and simultaneously pursue abundance. Abundance looks different for everyone and no two businesses are built the same. During this open conversation, discover how circumstance, actions, and events created emotional reactions of either abundance or scarcity throughout their business-building journey. Much of whether we grow or get stuck playing small depends on the mindset we choose and the actions we take during the highs and lows throughout our entrepreneurial journey. Find out how workload, relationships, and money played a role in business owners’ decisions, emotions, and mental health during various stages in their business, when they made key decisions about hiring, marketing, and outsourcing, and how hosting their own podcast played a role in their personal development AND the growth of their business. Virginia Elder, host and owner of Podcast Abundance, shares pieces of her own journey from corporate life to freelancer to business owner, plus interviews other entrepreneurs with thriving businesses who use their podcast to establish authority in their niche, provide educational content for potential clients, and drive leads into their business. During the first half of each interview episode, you’ll get an inside look at the guest’s business and hear about challenges, plus the habits and actions that help navigate them. Our goal is to uncover the mindset and mental health shifts that worked for them to help you thrive during your journey. Then, in the second half of the interview, we switch the conversation to marketing strategies and learn how launching a podcast helped them grow their business and mature as a founder, speaker, and collaborator for their brand. Every business needs a reliable marketing arm that consistently and automatically attracts potential clients, and these guests have a successful, active podcast doing exactly that! Learn how they started, what changed, and how they’ve grown since becoming a podcast host. We’ll reveal podcasting strategies that work and prep you for the emotional rollercoaster that occurs any time you step up to play big in life. Abundance is within reach for all of us, but the pursuit of abundance is never over. It takes intention, a clear vision for what abundance means to you, and a consistent level of consciousness around your actions and emotions throughout your journey. Cheers to Reaching Abundance together!
Episodes
18 hours ago
18 hours ago
Aligning your podcast with your business mission expands your brand's reach. This allows you to share compelling content on your own show and effectively market yourself as a guest on other podcasts.
Consistently delivering engaging content that resonates with your audience and authentically reflects your brand values is crucial for the growth of both your podcast and your business.
Learn how to align your podcast with your brand's mission by defining your ideal listener, establishing content pillars, and continuously refining your content strategy based on listener engagement.
Optimizing Your Podcast and Your Business
(04:55) - Reinforcing Your Brand’s Mission and Understanding Your Ideal Listener
(06:30) - Benefits of Establishing Content Pillars
(08:23) - Aligning Your Podcast with Your Business Goals
(10:38) - Improving Engagement with Strategic Repetition and Refinement
"Then, as you go in time, your business evolves and so will your content. So go back to those content pillars and refine them. Change them. Allow for that growth. Reestablish what you want to talk about and why. But always go back to the question, does this support my business's goals?" - Virginia Elder
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
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