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Where established business owners reveal what it’s really like to be CEO and simultaneously pursue abundance. Abundance looks different for everyone and no two businesses are built the same. During this open conversation, discover how circumstance, actions, and events created emotional reactions of either abundance or scarcity throughout their business-building journey. Much of whether we grow or get stuck playing small depends on the mindset we choose and the actions we take during the highs and lows throughout our entrepreneurial journey. Find out how workload, relationships, and money played a role in business owners’ decisions, emotions, and mental health during various stages in their business, when they made key decisions about hiring, marketing, and outsourcing, and how hosting their own podcast played a role in their personal development AND the growth of their business. Virginia Elder, host and owner of Podcast Abundance, shares pieces of her own journey from corporate life to freelancer to business owner, plus interviews other entrepreneurs with thriving businesses who use their podcast to establish authority in their niche, provide educational content for potential clients, and drive leads into their business. During the first half of each interview episode, you’ll get an inside look at the guest’s business and hear about challenges, plus the habits and actions that help navigate them. Our goal is to uncover the mindset and mental health shifts that worked for them to help you thrive during your journey. Then, in the second half of the interview, we switch the conversation to marketing strategies and learn how launching a podcast helped them grow their business and mature as a founder, speaker, and collaborator for their brand. Every business needs a reliable marketing arm that consistently and automatically attracts potential clients, and these guests have a successful, active podcast doing exactly that! Learn how they started, what changed, and how they’ve grown since becoming a podcast host. We’ll reveal podcasting strategies that work and prep you for the emotional rollercoaster that occurs any time you step up to play big in life. Abundance is within reach for all of us, but the pursuit of abundance is never over. It takes intention, a clear vision for what abundance means to you, and a consistent level of consciousness around your actions and emotions throughout your journey. Cheers to Reaching Abundance together!
Episodes
Thursday Oct 03, 2024
Thursday Oct 03, 2024
If you’ve experienced burnout, in corporate or in your own business, you know you never want to be there again. But what if you felt stuck in a burnout-bust cycle you didn’t know how to stop?
In this episode, meet Susan Boles, who now owns Beyond Margins where she uses her operations and financial reporting experience to help business owners find CALM in their business through automations, operational efficiencies, and metrics beyond the traditional financial statements.
Susan knows from experience what the warning signs of burnout are and she can spot them BEFORE they cause a crash in your business, help you make changes in how you measure productivity, and recognize issues before they show up on a financial statement, simply because she’s seen the backend of hundreds of service-based businesses and knows what to look for.
Imagine how amazing it would feel to have someone with C-Suite level financial and operational management experience on YOUR side of the table.
Aligning Finance with Operations & Podcast Branding with Business Strategy:
- Discover Susan’s CALM framework
- Learn where her podcast ‘sits’ in the client acquisition funnel
- Hear when you might need a Virtual CFO (aka Fractional CFO)
- Copy her strategy for measuring podcast growth
Follow Susan:
LinkedIn: https://www.linkedin.com/in/thesusanboles/
Website: https://www.beyondmargins.com/
Instagram: https://www.instagram.com/thesusanboles/
Connect with Virginia Elder:
Instagram: https://www.instagram.com/podcastabundance
LinkedIn: Virginia Elder - https://www.linkedin.com/in/virginiaelder/
YouTube: https://www.youtube.com/@ReachingAbundance
Are you getting the Podcast Abundance Weekly Newsletter? If not, you’re missing out on podcasting guidance, online marketing tips, and free resources to help grow your business. Join at podcastabundance.com
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with me. (https://podcastabundance.zohobookings.com/#/Discovery)
If you run a 6 or 7 figure business and use your podcast as a marketing arm for your business, apply to be a guest on the show! (https://reachingabundance.com/guest/)
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