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Where established business owners reveal what it’s really like to be CEO and simultaneously pursue abundance. Abundance looks different for everyone and no two businesses are built the same. During this open conversation, discover how circumstance, actions, and events created emotional reactions of either abundance or scarcity throughout their business-building journey. Much of whether we grow or get stuck playing small depends on the mindset we choose and the actions we take during the highs and lows throughout our entrepreneurial journey. Find out how workload, relationships, and money played a role in business owners’ decisions, emotions, and mental health during various stages in their business, when they made key decisions about hiring, marketing, and outsourcing, and how hosting their own podcast played a role in their personal development AND the growth of their business. Virginia Elder, host and owner of Podcast Abundance, shares pieces of her own journey from corporate life to freelancer to business owner, plus interviews other entrepreneurs with thriving businesses who use their podcast to establish authority in their niche, provide educational content for potential clients, and drive leads into their business. During the first half of each interview episode, you’ll get an inside look at the guest’s business and hear about challenges, plus the habits and actions that help navigate them. Our goal is to uncover the mindset and mental health shifts that worked for them to help you thrive during your journey. Then, in the second half of the interview, we switch the conversation to marketing strategies and learn how launching a podcast helped them grow their business and mature as a founder, speaker, and collaborator for their brand. Every business needs a reliable marketing arm that consistently and automatically attracts potential clients, and these guests have a successful, active podcast doing exactly that! Learn how they started, what changed, and how they’ve grown since becoming a podcast host. We’ll reveal podcasting strategies that work and prep you for the emotional rollercoaster that occurs any time you step up to play big in life. Abundance is within reach for all of us, but the pursuit of abundance is never over. It takes intention, a clear vision for what abundance means to you, and a consistent level of consciousness around your actions and emotions throughout your journey. Cheers to Reaching Abundance together!
Episodes
Thursday May 30, 2024
Thursday May 30, 2024
Aligning your business with your values can lead to a more fulfilling career, but what happens when your values shift? “Feminist Founders” host Becky Mollenkamp opens up about how pivotal life events, including the profound impact of her brother's death and the murder of Michael Brown in Ferguson, significantly altered her understanding of social justice and equity.
Mollenkamp also challenges the traditional notion of "imposter syndrome," advocating instead for a more compassionate understanding of self-doubt and its role in our lives. She offers practical advice on how to navigate these difficult feelings and make meaningful changes in our businesses and personal lives.
Learning to Build an Inclusive Business
[00:04:46] The Hedonic Treadmill and Capitalist Conditioning
[00:29:36] Impact of Systemic Issues on Business Practices
[00:46:43] Creating a Podcast and Community with Intention
[00:51:10] Integrating Values and Abundance in Your Business
Embracing Reflection, Rest, and Alignment
– Ask yourself what “enough” looks like in different areas of your life.
– Recognize that you deserve rest and that slowing down can be a form of resistance against the relentless push for more.
– Ensure that your marketing and communications reflect your commitment to inclusivity and equity.
– Understand that this is an ongoing journey. Continuously seek to learn, grow, and evolve in your business practices.
Books for Unlearning Racist, Capitalist, and Sexist Idealls
Women, Race, & Class by Angela Y. Davis Bookshop.org
Rest is Resistance by Tricia Hersey Bookshop.org
White Feminism by Koa Beck Bookshop.org
**move ALL of your book purchasing power (even audiobooks!) over to libro.fm and bookshop.org to support Black, Female, and other marginalized identity authors!
Evolving Business Practices
Business owners must listen and learn from diverse voices, particularly those of marginalized communities. This ongoing process of education and self-reflection is not just about changing your services, but about ensuring your business reflects your commitment to your values.
"And I think that's normal. You just start revisiting everything as you start to feel more comfortable…you will probably start to feel called to do that, because as you start to listen and learn, you will start to notice where, oh, I've been doing that, or, oh, I hadn't thought about the way I talk about that, or, oh, golly, what is my pricing saying to people? Or, you know, all of it, and slowly you just start to change." – Becky Mollenkamp
Connect with guest, Becky Mollenkamp:
Website – BeckyMollenkamp.com
Instagram – @BeckyMollenkamp
Threads – @beckymollenkamp
Podcast – Feminist Founders
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
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