Email Marketing That Builds a Deeper Connection With Your Ideal Clients | Allea Grummert | Ep 65

Your email welcome sequence is like the Swiss Army knife of digital marketing- versatile, effective, and 100% automated once it’s set up. In fact, having an active email subscriber platform and nurture sequence is KEY for business owners with a podcast.  

Since there’s no direct link between your followers being podcast listeners and actually being able to sign up for your services, email marketing is the bridge between the content you’re creating and the service you want to sell. This episode is your one-stop shop to solving your content-to-sale gap! Here’s what she says about your choice to outsource: 

"I know that I can and I'm choosing not to. So, who can I find that I can trust? That becomes the question." - Allea Grummert 

Listen in to learn about Allea’s experience in becoming the expert copywriter she is today, how she trains and manages her team, how her packages and services have helped clients make sales, and about her recent podcast launch. Find out how she launched her podcast in just 6 months, determined that it was a “worth-it” long-term strategy, and how she’s navigating this season of new team roles and new podcast workflows.  

 

Crafting Compelling Email Sequences: The Key to Engagement  

(00:11:07) Efficient Task and Team Management System with Asana 

(00:17:17) How Productized Services Provide Peace of Mind 

(00:21:49) Building Brand Loyalty Through Email Marketing 

(00:22:24) Segmenting Your Subscribers by Interests and Engagement 

(00:30:48) Automated Email Sequences to Welcome New Subscribers 

(00:35:31) Snippets and Other Cool Email Automation Tools 

(00:45:50) Crafting Solo Podcast Episodes by Asking Yourself These 5 Questions 

(00:53:02) Building Genuine Connections and Trust with Email 

(00:58:02) Evaluating Podcast Statistics for a New Show 

 

Thanks to her brand-new podcast, Happy Subscribers, Allea’s experienced more-than-expected personal growth over the past several months. While she decided on a pattern of 3 interviews to one solo show, the intention to present her knowledge as a concept rather than a how-to or instructional episode has been the biggest challenge. Here are a few questions she asks herself when creating solo episodes:  

• What’s your strong opinion on a commonly-held belief in your niche? 

• What are your clients asking about? 

• What’s something you’ve observed?  

• What is a problem you’re seeing in the industry? 

These questions will help you create content that establishes you as an expert and thought leader, rather than the how-to content that’s seemingly default for service providers. 

 

Need help creating a podcast that converts listeners into clients? Get the Podcast Conversion Blueprint today! This free download gives you the keys to designing episodes that drive engagement, creating CTA’s that convert, and building a funnel that nurtures leads separate from your podcast platform – a perfect exercise to prepare you to work with Allea! 

 

Follow Allea Grummert & her work at Duett:  

LinkedIn: https://www.linkedin.com/in/alleagrummert/ 

Instagram: https://www.instagram.com/alleagrummert/ 

Happy Subscribers Podcast: https://duett.co/blog/new-podcast-welcome-to-happy-subscribers/ 

Email Marketing Done-For-You: https://duett.co/ 

Free Call: www.duett.co/free 

 

This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com  

 

You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources  

 

Watch everything on YouTube @PodcastingForFinancialPros 

 

Follow Virginia Elder on social media:  
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To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com