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Where established business owners reveal what it’s really like to be CEO and simultaneously pursue abundance. Abundance looks different for everyone and no two businesses are built the same. During this open conversation, discover how circumstance, actions, and events created emotional reactions of either abundance or scarcity throughout their business-building journey. Much of whether we grow or get stuck playing small depends on the mindset we choose and the actions we take during the highs and lows throughout our entrepreneurial journey. Find out how workload, relationships, and money played a role in business owners’ decisions, emotions, and mental health during various stages in their business, when they made key decisions about hiring, marketing, and outsourcing, and how hosting their own podcast played a role in their personal development AND the growth of their business. Virginia Elder, host and owner of Podcast Abundance, shares pieces of her own journey from corporate life to freelancer to business owner, plus interviews other entrepreneurs with thriving businesses who use their podcast to establish authority in their niche, provide educational content for potential clients, and drive leads into their business. During the first half of each interview episode, you’ll get an inside look at the guest’s business and hear about challenges, plus the habits and actions that help navigate them. Our goal is to uncover the mindset and mental health shifts that worked for them to help you thrive during your journey. Then, in the second half of the interview, we switch the conversation to marketing strategies and learn how launching a podcast helped them grow their business and mature as a founder, speaker, and collaborator for their brand. Every business needs a reliable marketing arm that consistently and automatically attracts potential clients, and these guests have a successful, active podcast doing exactly that! Learn how they started, what changed, and how they’ve grown since becoming a podcast host. We’ll reveal podcasting strategies that work and prep you for the emotional rollercoaster that occurs any time you step up to play big in life. Abundance is within reach for all of us, but the pursuit of abundance is never over. It takes intention, a clear vision for what abundance means to you, and a consistent level of consciousness around your actions and emotions throughout your journey. Cheers to Reaching Abundance together!
Episodes
Thursday May 09, 2024
Thursday May 09, 2024
As a business owner, worrying about sales and finances often results in decisions made from a scarcity mindset. CFO and Profit Coach Heather Zeitzwolfe and I shed light on what it takes to cultivate an abundance mindset, along with the personal and financial leaps necessary for growth.
Abundance is not a one-size-fits-all concept and is as much about recognizing joy in the small things as it is about achieving financial success.
Journey Beyond Scarcity Towards Authentic Prosperity
[00:04:52] Investing in Business and Self
[00:13:58] Exploring Abundance and Financial Mindset
[00:38:40] Multifaceted Marketing and Evergreen Content
[00:44:42] Expanding Your Network with Authenticity
From Fear to Fulfillment in Business and Life
– Take time to evaluate where your money is going and if it’s working for you or not.
– Maintain authentic human connections in your business; people need people.
– Repurpose your content with intention and use it to build your credibility.
– Lead with authenticity: Be who you want, do what you want, attract the clients you want.
Sowing Seeds of Success through Connection and Podcasting
Podcasting offers free networking and opportunities to expand one's network and business reach, all while remaining authentic to oneself.
“Podcasting comes in different flavors. We can do a video podcast, we can do audio, we can go on social media together and then turn that into a podcast…it's such a great excuse to talk to somebody. I've made clients from it, I've made friends from it, I've made referral partners…and speaking engagements.” – Heather Zeitzwolfe
Connect with guest, Heather Zeitzwolfe:
Website – getradbiz.com
Instagram – @getradbiz
LinkedIn – Heather Zeitzwolfe, CPA, CFO, Profit Coach
Podcast – Get the Balance Right
TikTok – @getradbiz
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
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