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Where established business owners reveal what it’s really like to be CEO and simultaneously pursue abundance. Abundance looks different for everyone and no two businesses are built the same. During this open conversation, discover how circumstance, actions, and events created emotional reactions of either abundance or scarcity throughout their business-building journey. Much of whether we grow or get stuck playing small depends on the mindset we choose and the actions we take during the highs and lows throughout our entrepreneurial journey. Find out how workload, relationships, and money played a role in business owners’ decisions, emotions, and mental health during various stages in their business, when they made key decisions about hiring, marketing, and outsourcing, and how hosting their own podcast played a role in their personal development AND the growth of their business. Virginia Elder, host and owner of Podcast Abundance, shares pieces of her own journey from corporate life to freelancer to business owner, plus interviews other entrepreneurs with thriving businesses who use their podcast to establish authority in their niche, provide educational content for potential clients, and drive leads into their business. During the first half of each interview episode, you’ll get an inside look at the guest’s business and hear about challenges, plus the habits and actions that help navigate them. Our goal is to uncover the mindset and mental health shifts that worked for them to help you thrive during your journey. Then, in the second half of the interview, we switch the conversation to marketing strategies and learn how launching a podcast helped them grow their business and mature as a founder, speaker, and collaborator for their brand. Every business needs a reliable marketing arm that consistently and automatically attracts potential clients, and these guests have a successful, active podcast doing exactly that! Learn how they started, what changed, and how they’ve grown since becoming a podcast host. We’ll reveal podcasting strategies that work and prep you for the emotional rollercoaster that occurs any time you step up to play big in life. Abundance is within reach for all of us, but the pursuit of abundance is never over. It takes intention, a clear vision for what abundance means to you, and a consistent level of consciousness around your actions and emotions throughout your journey. Cheers to Reaching Abundance together!
Episodes
Friday Jun 28, 2024
Friday Jun 28, 2024
Too many business owners feel like creating content for their business is a time-suck. Most business owners also feel unsure about why they’re creating social media content or YouTube videos and how those activities might be moving them closer (or further!) from their business goals.
In this episode, we explore the 80/20 rule applied to content creation, focusing on how to balance long form and short form content to maximize your business's impact. Learn the (very different) benefits of each type of content, understand which content aligns with your unique business goals, and learn how to effectively allocate your time toward creating content that will actually HELP your business!
The Difference Between Long Form vs. Short Form Content:
Long form content can be audio, video, or written work more than 1000 words and longer than 90 seconds. Examples include: Podcasts, Webinars, YouTube videos, Case studies, stories, articles or blog posts, guides, and whitepapers.
Short form content is less than 1000 words and shorter than 90 seconds. Examples include Facebook and Instagram reels, TikTok videos, YouTube shorts, and social media captions.
Applying The 80/20 Rule to Your Content Creation Efforts:
Spend 80% of your content creation time on long form content and 20% on short form content.
This approach helps in building relationships, boosting SEO, and establishing authority.
How Long-form Content Benefits Your Brand:
- Enhances SEO for your website.
- Builds trust and authority.
- Fosters long-term relationships with your audience.
Why Create Short-form Content for Your Business:
- Expands reach and builds credibility.
- Engages audience with bite-sized, easily digestible information.
- Utilizes trending audio and music for higher engagement.
4 Simple Steps to Adjust Your Content Creation Strategy to Align with Your Business Goals:
1. Evaluate how you allocate your content creation time between long form and short form content, aiming for an 80/20 split favoring long form.
- Consider the specific impacts of long form versus short form content on your target audience and adjust your strategy accordingly.
- Reflect on your comfort level and skills in video content creation, and seek professional help if needed to maintain quality.
- Regularly review and adjust your content strategy to ensure it aligns with your business goals and audience engagement needs.
Mastering the 80/20 Rule for Content Creation:
[00:04:14] Understanding Long Form vs. Short Form Content
[00:06:17] The Role of Short Form Content in Engagement and Reach
[00:07:59] Benefits of Long Form Content for Financial Services
[00:10:33] Applying the 80/20 Rule to Content Creation Time
Connect with host, Virginia Elder:
Website - Reaching Abundance
Facebook - Podcast Abundance Business Page
Instagram - Podcast Abundance
LinkedIn - Virginia Elder
YouTube - @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
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