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Where established business owners reveal what it’s really like to be CEO and simultaneously pursue abundance. Abundance looks different for everyone and no two businesses are built the same. During this open conversation, discover how circumstance, actions, and events created emotional reactions of either abundance or scarcity throughout their business-building journey. Much of whether we grow or get stuck playing small depends on the mindset we choose and the actions we take during the highs and lows throughout our entrepreneurial journey. Find out how workload, relationships, and money played a role in business owners’ decisions, emotions, and mental health during various stages in their business, when they made key decisions about hiring, marketing, and outsourcing, and how hosting their own podcast played a role in their personal development AND the growth of their business. Virginia Elder, host and owner of Podcast Abundance, shares pieces of her own journey from corporate life to freelancer to business owner, plus interviews other entrepreneurs with thriving businesses who use their podcast to establish authority in their niche, provide educational content for potential clients, and drive leads into their business. During the first half of each interview episode, you’ll get an inside look at the guest’s business and hear about challenges, plus the habits and actions that help navigate them. Our goal is to uncover the mindset and mental health shifts that worked for them to help you thrive during your journey. Then, in the second half of the interview, we switch the conversation to marketing strategies and learn how launching a podcast helped them grow their business and mature as a founder, speaker, and collaborator for their brand. Every business needs a reliable marketing arm that consistently and automatically attracts potential clients, and these guests have a successful, active podcast doing exactly that! Learn how they started, what changed, and how they’ve grown since becoming a podcast host. We’ll reveal podcasting strategies that work and prep you for the emotional rollercoaster that occurs any time you step up to play big in life. Abundance is within reach for all of us, but the pursuit of abundance is never over. It takes intention, a clear vision for what abundance means to you, and a consistent level of consciousness around your actions and emotions throughout your journey. Cheers to Reaching Abundance together!
Episodes
Thursday Oct 17, 2024
Thursday Oct 17, 2024
It takes more than a few episodes to attract a large audience and more than just posting on social media to get the word out about your podcast. If you’ve been podcasting for a short while and aren’t feeling the love or thought you’d be reading more people by now, this episode is for you.
Learn about the three pillars of podcast growth and take the self-audit questionnaire to discover where your biggest gaps are. With that information, you can lean into the specific tactics explained in that category to grow your online presence.
Perhaps it wont surprise you to find that growing a podcast is very similar to growing a business. You need to be findable, to provide a product (content) people WANT from you, and you need to be taking intentional steps to expose your business/show to new people multiple times each month.
Effective Strategies to Enhance Your Podcast's Visibility
- A well-optimized website featuring your show
- Topics your listeners crave with episode titles containing phrases they’d actually search for
- “Networking” in the podcast world by featuring guests and being a guest
- Attending online summits, in-person conferences, and similar events where your ideal client/listener is also in attendance
- Post on social media based on the way your target listener consumes social media
Which of the three areas should you focus on first? Content, Visibility, or Networking?
Take the self-assessment inside this episode to find out OR book a podcast audit with me here and I’ll provide customized tips toward growth just for your brand.
Podcast Audit: https://book.stripe.com/eVa7tkfWq56W7FC6oy
My preferred guest matching networks:
https://podcastguests.com/join/
https://www.joinpodmatch.com/podcastabundance
To ensure your show is REALLY listed everywhere, follow the directions here:
https://podnews.net/article/all-the-podcast-directories
Connect with Virginia Elder:
Instagram: https://www.instagram.com/podcastabundance
LinkedIn: Virginia Elder - https://www.linkedin.com/in/virginiaelder/
YouTube: https://www.youtube.com/@ReachingAbundance
Are you getting the Podcast Abundance Weekly Newsletter? If not, you’re missing out on podcasting guidance, online marketing tips, and free resources to help grow your business. Join at podcastabundance.com
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with me. (https://podcastabundance.zohobookings.com/#/Discovery)
If you run a 6 or 7-figure business and use your podcast as a marketing arm for your business, apply to be a guest on the show! (https://reachingabundance.com/guest/)
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