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Where established business owners reveal what it’s really like to be CEO and simultaneously pursue abundance. Abundance looks different for everyone and no two businesses are built the same. During this open conversation, discover how circumstance, actions, and events created emotional reactions of either abundance or scarcity throughout their business-building journey. Much of whether we grow or get stuck playing small depends on the mindset we choose and the actions we take during the highs and lows throughout our entrepreneurial journey. Find out how workload, relationships, and money played a role in business owners’ decisions, emotions, and mental health during various stages in their business, when they made key decisions about hiring, marketing, and outsourcing, and how hosting their own podcast played a role in their personal development AND the growth of their business. Virginia Elder, host and owner of Podcast Abundance, shares pieces of her own journey from corporate life to freelancer to business owner, plus interviews other entrepreneurs with thriving businesses who use their podcast to establish authority in their niche, provide educational content for potential clients, and drive leads into their business. During the first half of each interview episode, you’ll get an inside look at the guest’s business and hear about challenges, plus the habits and actions that help navigate them. Our goal is to uncover the mindset and mental health shifts that worked for them to help you thrive during your journey. Then, in the second half of the interview, we switch the conversation to marketing strategies and learn how launching a podcast helped them grow their business and mature as a founder, speaker, and collaborator for their brand. Every business needs a reliable marketing arm that consistently and automatically attracts potential clients, and these guests have a successful, active podcast doing exactly that! Learn how they started, what changed, and how they’ve grown since becoming a podcast host. We’ll reveal podcasting strategies that work and prep you for the emotional rollercoaster that occurs any time you step up to play big in life. Abundance is within reach for all of us, but the pursuit of abundance is never over. It takes intention, a clear vision for what abundance means to you, and a consistent level of consciousness around your actions and emotions throughout your journey. Cheers to Reaching Abundance together!
Episodes
Friday Sep 06, 2024
Friday Sep 06, 2024
Unlock the hidden potential of your podcast with insights that go beyond the traditional metrics of direct sales. Discover how to measure your podcast's ROI using eight innovative metrics from your brand authority, client engagement, and much more. Learn how to quantify mentions, backlinks, and speaking opportunities into tangible dollars, all thanks to your podcast.
Secrets to Elevating Your Podcast's Value:
(03:30 - 05:27) Boosting your Brand Authority
(12:55 - 14:42) Repurposing Your Podcast Content
(20:31 - 22:27) Team Morale & Recruitment
(28:19 - 29:45) Amplifying Brand Affinity
(33:37 - 34:58) Summarizing Each of the 8 Ways You’ll Find Non-Traditional ROI
The 8 non-traditional ways you can measure Return on Investment from your podcast
- Brand Authority
- Client Engagement
- Content Repurposing Value
- Networking Opportunities
- Team Morale and Recruitment
- Lead Nurturing
- Brand Affinity
- Market Research
Podcasting as a Tool for Business Growth
Most business owners get stuck in tunnel-vision mode, expecting podcast ROI to surface from direct sales. However, there are 8 less obvious and more valuable ways your podcast creates return on investment, you just have to know to look for them and how to measure them.
Emphasis is added throughout the episode to establish starting metrics and periodic measurement periods, because without a starting point, how can you know if you’ve grown?
Savings from your repurposing efforts, connections and referrals made from networking in the podcast “world,” and recommendations or sales made because of the emotional connection potential customers feel toward your brand are all measurable. Are you measuring them?
Connect with me:
- Website: https://www.podcastabundance.com
- Instagram: https://www.instagram.com/podcastabundance
- LinkedIn: https://www.linkedin.com/in/virginiaelder
- YouTube: https://www.youtube.com/@ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia. https://podcastabundance.zohobookings.com/#/Discovery
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