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Where established business owners reveal what it’s really like to be CEO and simultaneously pursue abundance. Abundance looks different for everyone and no two businesses are built the same. During this open conversation, discover how circumstance, actions, and events created emotional reactions of either abundance or scarcity throughout their business-building journey. Much of whether we grow or get stuck playing small depends on the mindset we choose and the actions we take during the highs and lows throughout our entrepreneurial journey. Find out how workload, relationships, and money played a role in business owners’ decisions, emotions, and mental health during various stages in their business, when they made key decisions about hiring, marketing, and outsourcing, and how hosting their own podcast played a role in their personal development AND the growth of their business. Virginia Elder, host and owner of Podcast Abundance, shares pieces of her own journey from corporate life to freelancer to business owner, plus interviews other entrepreneurs with thriving businesses who use their podcast to establish authority in their niche, provide educational content for potential clients, and drive leads into their business. During the first half of each interview episode, you’ll get an inside look at the guest’s business and hear about challenges, plus the habits and actions that help navigate them. Our goal is to uncover the mindset and mental health shifts that worked for them to help you thrive during your journey. Then, in the second half of the interview, we switch the conversation to marketing strategies and learn how launching a podcast helped them grow their business and mature as a founder, speaker, and collaborator for their brand. Every business needs a reliable marketing arm that consistently and automatically attracts potential clients, and these guests have a successful, active podcast doing exactly that! Learn how they started, what changed, and how they’ve grown since becoming a podcast host. We’ll reveal podcasting strategies that work and prep you for the emotional rollercoaster that occurs any time you step up to play big in life. Abundance is within reach for all of us, but the pursuit of abundance is never over. It takes intention, a clear vision for what abundance means to you, and a consistent level of consciousness around your actions and emotions throughout your journey. Cheers to Reaching Abundance together!
Episodes
Thursday Oct 10, 2024
Thursday Oct 10, 2024
Want to scale your service-based business? Avoided calling it an agency like I have?
Today, you get to meet Audrey Joy Kwan, who’ll change your mind about boldly proclaiming your agency status and/or working with well-built agencies to accomplish your business goals.
Audrey shares that her personal definition of abundance is in doing meaningful work, making a positive impact, and balancing earnings with personal time –alluding to why she helps agency owners AND why she’s chosen to podcast to market her business.
Her journey into entrepreneurship was inspired by a life-changing event—the sudden passing of her mother, which underscored the importance of work-life balance.
Finding the Right Systems and Structure to Scale Your Agency
Audrey helps entrepreneurs build a lean agency business model without sacrificing personal freedom. We discuss the prevalent narrative that startup phases require excessive workloads, often leading to burnout. She gives us a sneak peek at her MightyPod ModelTM, where she walks agency owners through creating productized services and lean teams, helps them define their niche, and achieve desired revenue without unnecessary expansion.
Scale Your Business: Systems, Productized Services, and Marketing
(09:57) Building a Lean Agency Business Model
(17:40) What Values have to do with Scaling a Business
(28:08) Building Relationships Through Podcasting
(40:11) Leveraging Podcasting for Business Growth
"Consistency is key in podcasting; it's about making a recurring commitment to show up, which is essential for building a sustainable and impactful channel." - Audrey Joy Kwan
Connect with guest, Audrey Joy Kwan:
Website – https://audreyjoykwan.com/
Podcast – https://audreyjoykwan.com/podcast/
Instagram – https://www.instagram.com/audreyjoykwan/
LinkedIn – https://www.linkedin.com/in/kwanaudrey/
Your FREE Mighty Pod ModelTM Cheat Sheet – https://audreyjoykwan.com/cheatsheet/
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
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