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Where established business owners reveal what it’s really like to be CEO and simultaneously pursue abundance. Abundance looks different for everyone and no two businesses are built the same. During this open conversation, discover how circumstance, actions, and events created emotional reactions of either abundance or scarcity throughout their business-building journey. Much of whether we grow or get stuck playing small depends on the mindset we choose and the actions we take during the highs and lows throughout our entrepreneurial journey. Find out how workload, relationships, and money played a role in business owners’ decisions, emotions, and mental health during various stages in their business, when they made key decisions about hiring, marketing, and outsourcing, and how hosting their own podcast played a role in their personal development AND the growth of their business. Virginia Elder, host and owner of Podcast Abundance, shares pieces of her own journey from corporate life to freelancer to business owner, plus interviews other entrepreneurs with thriving businesses who use their podcast to establish authority in their niche, provide educational content for potential clients, and drive leads into their business. During the first half of each interview episode, you’ll get an inside look at the guest’s business and hear about challenges, plus the habits and actions that help navigate them. Our goal is to uncover the mindset and mental health shifts that worked for them to help you thrive during your journey. Then, in the second half of the interview, we switch the conversation to marketing strategies and learn how launching a podcast helped them grow their business and mature as a founder, speaker, and collaborator for their brand. Every business needs a reliable marketing arm that consistently and automatically attracts potential clients, and these guests have a successful, active podcast doing exactly that! Learn how they started, what changed, and how they’ve grown since becoming a podcast host. We’ll reveal podcasting strategies that work and prep you for the emotional rollercoaster that occurs any time you step up to play big in life. Abundance is within reach for all of us, but the pursuit of abundance is never over. It takes intention, a clear vision for what abundance means to you, and a consistent level of consciousness around your actions and emotions throughout your journey. Cheers to Reaching Abundance together!
Episodes
Thursday Jul 18, 2024
Thursday Jul 18, 2024
The landscape of online business has transformed dramatically in recent years, driven by the rise of social media and advancements in artificial intelligence. Jodi Krangle, an experienced voice actor and podcast host, shares how she’s sustained a successful business as the industry experienced dynamic changes.
Jodi covers the benefits of outsourcing, nuances of licensing deals, and the importance of understanding your unique value. Discover how Jodi distinguishes herself among thousands of voiceover artists while ensuring she takes time to recharge, allowing her to keep doing what she loves most.
Tips for Maintaining Efficiency
[00:12:20] Outsourcing to Increase Productivity
[00:20:10] Leveraging Your Why
[00:35:17] Nurturing Your Client Base
[00:37:21] Increasing Visibility with a Website
Playing the Long Game in Business
– Outsource tasks you don’t enjoy so you can focus on what you love doing.
– Understand the limitations of AI and know when to incorporate a human touch.
– Establish yourself as a voice of authority to build trust and engagement.
– Make yourself memorable to ensure opportunities for recurring revenue with clients.
Establishing Emotional Connection
Whether you’re selling a service or product, Jodi highlights why creating genuine connections with your audience is essential to the success of your business.
“And most selling of any kind, advertising, marketing, branding, it's all about being memorable. And if you're not memorable, it's a failed whatever. It's a failed advertisement, it's failed marketing, it's failed branding. And if you really want to be remembered, you need to hit people in the heart. You need to make them care about who you are. You can't just show them. We don't buy based on logic. We buy based on emotion.” - Jodi Krangle
Connect with guest, Jodi Krangle:
Website – Jodi Krangle - Voice Actor
Podcast – Audio Branding Podcast
Instagram – Jodi Krangle
Facebook – Jodi Krangle Business Page
YouTube – @JodiKrangleVO
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
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