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Podcasting for Financial Professionals is for advisors and financial business owners who believe their expertise deserves a bigger stage—but refuse to let content creation run their life.
Hosted by Virginia Elder, founder of Podcast Abundance, this show strips away hobby-level podcasting advice and focuses on what actually works for high-trust, regulated industries: clear strategy, compliant messaging, and sustainable production that drives authority and real business growth.
If you want a podcast that filters clients, builds trust at scale, and works quietly in the background while you run your firm, you’re in the right place.
Find out more at podcastingforfinancialprofessionals.com
Episodes
Thursday Sep 04, 2025
Thursday Sep 04, 2025
As you help others with their money, your impact creates a ripple effect through their families, friends, and anyone they’re in contact with, right?
Chris Miles had that in mind as he learned the hard way about investing in real estate versus 401K-style traditional investments, life insurance policies, and building a business. Finally, when he retired the second time at 39 years old, Money Ripples became the passion project he couldn’t stop talking about.
He’s all about creating true financial freedom through passive income, helping high-income earners crack the code on becoming wealthy, and allowing folks to enjoy life now instead of waiting decades for traditional retirement.
Podcasting and Life Insurance Hacks – Tried and True by Chris Miles
(00:06:15) Reevaluating Traditional Financial Planning Advice Through Experience
(00:17:40) Personalized Main Street Consulting Program for Investments
(00:19:28) Client-Centered Transparency for Business Growth
(00:24:59) Building Trust Through Long-Term Podcasting
(00:30:57) Personalized Approach for Client Growth and Engagement
(00:40:48) Effective Lead Generation through Strategic Incentives
(00:51:19) Creating Financial Impact through Money Ripples
Building Trust Through Long-Term Podcasting & Refining His Strategy Along The Way (11 Years!)
After being on the radio and creating other successful podcasts starting back in 2008, Chris started the Money Ripples podcast in 2014, growing it to the top 1.5% worldwide. Now, podcasting is the primary marketing arm of his business, pulling in 80-90% of his clients.
“What happened is my business doubled, but my profits octupled. You know, by doing that, I just went all in on podcasting.” - Chris Miles
One primary lesson learned from that much podcasting experience is to demonstrate value through stories and examples to connect with listeners/viewers. While story is the first element, including a call-to-action is the second. Your podcast’s CTA should be to a lead magnet (think video course or calculator) where you’ll collect their name and email address in exchange for access. This helps qualify leads and steer them towards high-ticket offerings, resulting in a more engaged and profitable client base.
Podcasting Advice to Help Grow Your Financial Podcast:
- Convert your “lessons” into stories that teach the lesson. Your followers will retain a lesson much more when they’re presented with a story containing a character they identify with in some way.
- Integrate AI into your marketing beyond just using the free version of Chat GPT. With technology changing so quickly now, set aside 1 hour weekly to “play” with a new AI platform like Napkin.ai. When you find one that will be helpful to your business, customize your account until it produces in your voice/style.
- Create online, evergreen, and one-to-many lead magnets like webinars, podcasts, books, and similar items that attract qualified leads without requiring additional hours of your time. A book or e-book can be a lead magnet through a “just pay shipping” promotion.
- If you feel stuck, unmotivated, or unclear take physical action in the form of a walk or workout. Inspiration and answers often come while you’re engaged in activity because while your physical body is moving, your mind opens to creativity and imagination.
Follow Chris Miles:
Learn about Infinite Banking: https://moneyripples.com/
Listen to the Money Ripples Podcast: https://moneyripples.com/podcast-2/
Watch Chris on YouTube: www.youtube.com/@moneyrippleswithchrismiles
LinkedIn: https://www.linkedin.com/in/chriscmiles/
Resources discussed in this episode:
AI Tools -
https://askgpt.app/ai/direct-claude
Whiteboard for your shower thoughts: https://www.amazon.com/Whiteboard-Suction-Waterproof-Writing-Bathroom/dp/B09SYS1DDM
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations and downloadable templates at www.PodcastAbundance.com. The Script Starter Kit will help you establish topics, structure your episodes, and even use AI to help. Get your free download at podcastabundance.com/scriptstarterkit
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
LinkedIn
Instagram
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Thursday Aug 21, 2025
Thursday Aug 21, 2025
If you’ve hesitated to launch or rebrand your show because you’re searching for the strategy that will help you attract your ideal, high-end, client, listen here. Packed full of tips on how to execute two different podcasting strategies, how to think strategically about where you’re showing up and how often, advice for your content creation process, and how to use LinkedIn properly when seeking the affluent client-level strategic partnerships, referral partners, and yes, even customers.
Ann Carden is the host of the Expert In You podcast, author of a book by the same name, and entrepreneur of over 40 years with experience starting, selling, and consulting for 6 and 7-figure businesses. Among the 80 industries in which she’s experienced, are financial professionals of all types – CPAs, money coaches, bookkeepers, CFPs, Advisors, and many more. So, she provides some specific examples of service offerings, how to position them in front of 5 and 6-figure buyers, and how to pull those potential customers into your business’ ecosystem.
Creating Meaningful Client Engagement with Tailored Marketing Strategies
(00:07:33) Strategic Business Growth through Targeted Engagement
(00:10:00) Strategic Podcasting for Client Conversion Success
(00:13:20) Expertise-based Content Strategy for Financial Professionals
(00:16:08) Becoming a Trusted Strategic Business Partner
(00:25:45) Evolving Business Strategies to Meet Market Needs
(00:32:47) Crafting Professional Branding to Attract Clients
(00:36:19) Premium Client Connections: Leveraging LinkedIn's Tools
Evolving Your Messaging and Actions to Get in Front of the Right Buyers
We discuss positioning, mindset, offer tiers, personal growth as a podcast host, rebranding, and some tangible tips like using LinkedIn to prospect. Most often, when you feel like your marketing is “missing something,” that something is the strategy. The behind-the-scenes thought process, perspective, and intention as you create the content, invite guests, reach out to potential power partners, and create social media posts is paramount to WHO you’re attracting and the price-level at which they purchase.
Don’t worry, this isn’t one of those episodes where we just tell you to make more cold calls, email blast strangers, or double your prices. Two key quotes from Ann made me do a double-take:
(00:18:04) "Anybody that's booked up needs to level up. We should never be booked up. We should always have a really high end offer that you can deliver with a leveraged model that does not take away all of your time." - Ann Carden
(00:27:50) "Content is for buyers, it's not for engagers." - Ann Carden
Actionable Steps to Reach High-Profile Clients Effectively:
- Leverage podcasting, speaking engagements, and virtual events to attract clients in a one-to-many scenario, creating bigger impact in your business in exchange for your time/energy.
- Focus on a clear content production strategy tailored to your specific situation & workload for sustainability
- Select podcast hosts (where you’d guest on their show) and podcast guests (you’d have on your show) strategically to attract high-level clients
- Create (compliant and) educational content to build relationships and influence buyers
- Position yourself as a strategic partner and trusted ally for personalized strategies
- Invest in professional branding elements to attract premium clients
- Optimize your LinkedIn profile and leverage business-focused tools to reach high-level clients
Follow Ann Carden:
Her website: https://annlcarden.com/
Connect on LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach/
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations and downloadable templates at www.PodcastAbundance.com. The Script Starter Kit will help you establish topics, structure your episodes, and even use AI to help. Get your free download at https://www.podcastabundance.com/scriptstarterkit/
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
LinkedIn
Instagram
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Thursday Jul 31, 2025
Thursday Jul 31, 2025
You don’t need to show up live every week to create connection and increase your authority. Stefanie Gonzales of Women’s Wealth Effect shares how she uses pre-recorded video and audio content to grow her audience from Portugal while serving clients across the globe. Learn how to build visibility and trust through recordings that work for you 24/7, reducing the daytime hours you have to show up on camera week after week.
Key takeaways & action steps:
- Use podcasting and pre-recorded video to create “face time” that builds trust
- Repurpose your lead magnet into a short, high-impact video mini course
- Streamline your content strategy to protect your energy and show up sustainably
- Replace weekly live calls with a private podcast or batch-created video series
- Maximize reach with recorded content that serves your audience across time zones
- Leverage podcasting trends and parasocial behavior from the 2025 Digital Media Trends Report
Get your copy of the Podcast ROI Tracker to measure what your content is really doing for your business: https://podcastabundance.com/roi-tracker/
Building Trust Through High-Quality Video Content Creation
Stefanie’s decision to ditch late-night webinars and lean into timeless, pre-recorded content is a smart move for any service-based business owner. Her strategy proves you don’t need to be on camera constantly to deepen relationships and expand your reach. Her approach is especially valuable for remote professionals who want to grow their business on their own terms.
(00:18:51) "I hope this episode helped you breathe a little easier and helped you realize that you don't always have to be live or "on” to be available and to establish connection with the people that you want to attract in your business." - Virginia Elder
Watch Stefanie’s original interview on Reaching Abundance: https://youtu.be/_rYSUkXQNzI
Follow Stefanie: https://www.womenswealtheffect.com/
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
LinkedIn
Instagram
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Resources:
2025 Digital Media Trends Report by Deloitte (March 2025):
Thursday Jul 24, 2025
Thursday Jul 24, 2025
Hosting a podcast for your business isn’t just about getting content out there in hopes an ideal potential client will discover it - it’s about using your voice, expressing your perspective, and becoming well-known enough in your niche that you start to get invited onto other people’s stages. This might mean conferences, corporate events, others’ podcasts, or online summits or webinars. These appearances elevate your authority & get you and your brand exposed to new audiences.
Based on a snippet from Tiffany Grant’s 2024 interview, I’m unpacking 6 takeaways to help you use your podcast to get on more stages and acquire 60-70% of your clients through your show like Tiffany does!
The Power of Podcasting in Building Business Relationships
(00:01:22) Enhancing Public Speaking Through Podcasting
(00:07:17) Podcasting Drives Client Growth and Business Success
(00:12:48) Strategic Podcasting for Client Pre-Qualification
What You’ll Learn in this Episode:
- How podcasting sharpens your speaking and improvisation skills
- Why real-time curiosity and connection matter more than a perfect script or pre-planned questions
- Ways your podcast builds a strong local and online reputation (and leads to more invitations)
- The importance of focusing on the platforms that bring real results for your business
- How personal growth as a host leads directly to more aligned clients and opportunities
Podcasting helped transform her into a confident speaker, a better networker, and a true authority in her space. Whether you’re aiming to get on more stages, land guest spots, or build deeper trust with clients, this episode will show you exactly how podcasting becomes the practice ground that skyrockets your personal — and business — growth.
Action Steps for The Studio
- Treat your podcast like your personal “confidence gym”
- Use your episodes as a portfolio to pitch local panels and conferences
- Track every speaking gig, inquiry, and partnership back to your podcast
- Lean into the channel that works — and measure the true ROI
Ready to measure your podcast’s true impact?
Download the Podcast ROI Tracker and start logging every opportunity, connection, and client that comes straight from your show. You’ll finally see just how much your voice is working for you.
Follow Tiffany Grant:
Her Website: https://moneytalkwitht.com/
Her Podcast: https://moneytalkwitht.com/podcast/
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
LinkedIn
Instagram
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Thursday Jul 17, 2025
Thursday Jul 17, 2025
Based on a powerful snippet from an interview with Rocky Lalvani from 2024, this episode highlights how your personal growth as a podcast host mirrors the growth you need to succeed as a financial professional. Paired with brand-new insights from the 2025 Podcast Marketing Trends Report, we’re diving into what separates average shows from high-impact, client-attracting podcasts — and how to make sure yours is set up for sustainable growth.
The full interview, How Small Habit Anchors Create Profitable Businesses, stands the test of time and is still worth a listen, even a year and a half later. If you have any interest in or curiosity about Profit First, best practices for your business finances, your time, or your energy, I highly recommend you tune in.
Continuous Development: Improving Hosting Abilities and Confidence
Rather than just sharing this at a conceptual level, I’m sharing how to implement the advice gleaned from Rocky and this new marketing trends report, and how the action might look in your business.
In this episode:
- How building confidence and better interview skills directly helps you serve clients better
- Why generic, repetitive podcast formats lose audience trust (and what to do instead)
- The 2025 Podcast Marketing Trends Report findings that prove interviews still work — and longer episodes are thriving
- Why consistency is your biggest credibility marker (and how to maintain it sustainably)
- Encouragement for business owners worried about “crowded” business and finance categories
The Art of Guiding Conversations: Elevating Guest Experience
How you structure and prepare for interviews is a window into how you’ll approach client work, so ensure your show reflects the level of professionalism you want portrayed to a potential client base.
- Thoroughly prepare questions and research guests before interviews
- Guide conversations to meet audience needs rather than following a formula
- Consistently develop hosting skills and build confidence to attract high-profile guests
To take a fresh stab at what you WANT your show to be, download the free Podcast Launch Workbook from here: https://podcastabundance.com/launch-workbook/
Follow Rocky:
His Website: https://profitcomesfirst.com/
Profit Comes First Podcast: https://profitcomesfirst.com/podcasts/
Richer Soul Podcast: https://richersoul.com/
Here’s the link to the 2025 Podcast Marketing Trends Report: https://podcastmarketingacademy.com/podcast-marketing-trends-report-2025/
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
LinkedIn
Instagram
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Thursday Jul 10, 2025
Thursday Jul 10, 2025
Examine the advice given on episode 4 of this show by Anthony Weaver of About That Wallet:
Create pre-recorded elements for your show
Even today, in July of 2025, this advice stands reliable. When listeners hear a familiar set of words, cadence, music, and message, they subconsciously develop trust for you and your show. Plus, pre-recorded podcast intros, outros, and commercials for your episodes make your life easier as the host.
Crafting Professional Intros, Outros, and Commercials for Podcasting
- Create pre-recorded intros, outros, and commercials for consistent messaging
- Focus on content creation by using pre-recorded elements in podcasts
- Maintain a consistent call to action across all podcast episodes
(00:07:46) "Creating a premixed intro, outro, and commercial set of premixed components for each thing is up to you and your team to just look at the year, look at your content plan, and be strategic about which CTA you're running each quarter and why." - Virginia Elder
Ensuring Consistency: The Power of Pre-Recorded Podcast Elements
Learn why and how to create formulaic elements that feature your desired CTA and all 5 of the essential elements. Want to get really creative? Create a few “sets” of intro, outro, and ad elements for your show, with each set featuring a single CTA.
Listen to the full episode to discover how to map this to your content calendar for your brand for the full year, how to integrate your pre-recorded elements with an episode-specific guest intro, and other creative ideas on how to use pre-mixed components to benefit you, your podcast, and your listeners.
To listen to Anthony’s full interview from February of 2024, titled “Habitual Steps Toward a Growth Mindset” - it’s packed full of amazing advice for entrepreneurs and aspiring podcast hosts!
Download your Attraction Messaging Blueprint today at https://podcastabundance.com/attraction-messaging-blueprint/
Connect with guest, Anthony Weaver:
Website- https://www
Facebook - https://www.facebook.com/aboutthatwalletpodcast/
Twitter/X - https://twitter.com/aboutthatwallet
Instagram - https://www.instagram.com/aboutthatwallet/
YouTube - https://www.youtube.com/channel/UCJYY8dSl1JettpH3YZ8VlTw
Need support with podcast production services or want to increase your authority through podcasting? Book a FREE call at www.talktovirginia.com
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
LinkedIn
Instagram
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Thursday Jul 03, 2025
Thursday Jul 03, 2025
By publishing a well-written, professionally edited book that helps your current or potential clients, your authority and notoriety are automatically elevated in your niche.
Plus, your blog or podcast content can easily be repurposed into a book, with the help of a professional ghostwriter and editor. This is truly the lowest-lift way to get your personality, experience, and perspective into a written format.
Sure, AI can be helpful, but you and I both know that AI writes like AI, and a book written using AI might actually diminish your reputation and professionalism in the eyes of a reader.
Lynn Smargis of writeforyou.me has been ghostwriting books for professionals of all niches for 6+ years, in addition to publishing several of her own. She’s a well-known writer and editor in the podcasting space because she’s skilled at identifying pieces of content you’ve already created (like podcast interviews!) that can be repurposed into a book.
The Power of Professional Editing in Book Publishing
(00:10:33) Enhancing Book Quality Through Professional Editing
(00:18:18) Financial Book Manuscript Transformation Services
(00:20:08) Preserving Author's Voice for Consistent Content
(00:28:32) Personalized Book Marketing Techniques for Authors
(00:37:13) Strategic Podcasting Guidance for Financial Professionals
(00:43:10) Strategic Content Repurposing for Book Success
(00:44:56) Multipurpose Content Strategy for Maximum Reach
(00:46:01) Platform-Specific Content Creation Using AI
Strategic Book Writing and Marketing for Financial Professionals
Lynn focuses on minimizing the barriers you feel around becoming a published author and minimizing the time you need to spend writing. Through her book coaching, Lynn guides clients through the writing process, addressing doubts and imposter syndrome, while highlighting the importance of various editing forms, such as line and organizational editing, to create polished and appealing books.
Our conversation underscores the significance of effective book marketing strategies, including leveraging personal connections and podcast appearances, and advocates for using AI and virtual assistants to enhance content distribution, ultimately helping financial professionals establish authority and maintain a consistent online presence.
In-episode Actionable Insights to Fast-Track Your Financial Content:
- Utilize professional editing services for a polished final manuscript
- Ensure your “voice” remains consistent throughout written, spoken, and video content for your brand, even if it’s assisted by AI or written by a ghostwriter
- Book marketing strategies include guesting on podcasts, email campaigns, workshops, speaking at conferences, hosting webinars, hosting your own podcast, and collaborating with other professionals to host events.
- Repurpose book content into smaller articles for consistent marketing material
- Hire a virtual assistant for content distribution and appointment setting
- Match your business goals to your podcasting strategy for best results
- Use AI to generate content, but customize it for various platforms and edit it so it sounds like something you’d really say
Lynn offered listeners a FREE membership to her book-writing community, Publishing For Professionals. Reach out to her here to join: https://www.writeforyou.me/contact
Follow Lynn Smargis, Join her Substack, and explore her podcast or portfolio:
https://linktr.ee/writeforyoughostwriter
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations and downloadable templates at www.PodcastAbundance.com. The Script Starter Kit will help you establish topics, structure your episodes, and even use AI to help. Get your free download at podcastabundance.com/scriptstarterkit/
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
LinkedIn
Instagram
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Thursday Jun 19, 2025
Thursday Jun 19, 2025
Your financial service business’ success hinges on understanding and addressing clients' emotional needs, hosting a safe space for them to express their hopes and fears, and, of course, helping them implement the financial strategies that will best move them toward their goals.
But the topic of money itself is a guarded subject and there’s often reluctance to discuss one’s personal finances with others. So, how do you create a ‘safe space’ for them, build trust so they’ll take advantage of the help available, and then guide them toward the best products, strategies, and financial decisions while maintaining that trust throughout the process?
Podcasting and Webinar Funnels for Financial Service Professionals
(00:09:49) Pricing Dilemma Faced by Therapists, Coaches, and many Service-Based Business Owners
(00:16:24) Creating Urgency in Evergreen Webinar Funnel Marketing
(00:20:46) Engaging Avoidant Clients for Service Success
(00:26:44) Navigating Money Shame with Potential Clients
(00:40:10) Audio-First Approach Podcast Strategy
(00:45:26) Content Creation Strategy for Sustainability as a Busy Business Owner
(00:47:17) Value-driven Course Sales Using Podcasting as Part of The Sales Funnel
(00:51:59) Positioning Your Podcast to Establish Connection and Trust
By recognizing and accommodating the unique needs of clients who may be hesitant or resistant, you'll get the opportunity to provide tailored solutions that ultimately lead to their financial success.
That’s what Linzy Bonham did as she realized that many therapists needed help managing their practice’s business finances. Therapists want to help people navigate insecurity, fears, and trauma, but so often face an internal dilemma of what to charge, how much to save for taxes, and what to pay themselves, among other business financial challenges.
Enter: “Money Skills for Therapists” by Linzy Bonham, a private practice therapist turned money coach.
Once Linzy realized that by helping therapists maintain a financially stable practice and create financial security for themselves, she’d be helping to support thousands of their clients get the guidance they need, she began sharing her business finance best practices and teaching private practice therapists and health practitioners how to run the backend of their businesses.
She offers a webinar funnel that directs viewers down one of two separate paths, depending on whether they are a solo-practitioners or a business owners with a team.
Having her podcast as a top-of-funnel attraction and nurture tool has streamlined the Money Nuts & Bolts sales process, filled Linzy’s courses, and created an interactive email subscriber list where her followers know it’s safe to reach out with financial questions so they can develop peace of mind about their money.
Need help creating a podcast that converts listeners into clients? Get the Podcast Conversion Blueprint today! This free download gives you the keys to designing episodes that drive engagement, creating CTA’s that convert, and building a funnel that nurtures leads separate from your podcast platform...just like Linzy has done!
And through webinars, freebies, the podcast, like, these are all additional layers and steps where they can find us. Follow us, see our face. Hear our voice. That's going to be a super important way to establish trust for mass majority of the audience these days." - Linzy Bonham
Follow Linzy Bonham & her work at Money Nuts & Bolts:
LinkedIn: https://www.linkedin.com/in/linzybonham/
Instagram: https://www.instagram.com/moneynutsandbolts/
Free Gifts from Linzy: https://moneynutsandbolts.com/resources/
Money Skills for Therapists Podcast: https://moneynutsandbolts.com/podcast/
Free Masterclass- Money Skills for Therapists: https://moneynutsandbolts.com/masterclass-signup/
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
LinkedIn
Instagram
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Thursday Jun 05, 2025
Thursday Jun 05, 2025
Your email welcome sequence is like the Swiss Army knife of digital marketing- versatile, effective, and 100% automated once it’s set up. In fact, having an active email subscriber platform and nurture sequence is KEY for business owners with a podcast.
Since there’s no direct link between your followers being podcast listeners and actually being able to sign up for your services, email marketing is the bridge between the content you’re creating and the service you want to sell. This episode is your one-stop shop to solving your content-to-sale gap! Here’s what she says about your choice to outsource:
"I know that I can and I'm choosing not to. So, who can I find that I can trust? That becomes the question." - Allea Grummert
Listen in to learn about Allea’s experience in becoming the expert copywriter she is today, how she trains and manages her team, how her packages and services have helped clients make sales, and about her recent podcast launch. Find out how she launched her podcast in just 6 months, determined that it was a “worth-it” long-term strategy, and how she’s navigating this season of new team roles and new podcast workflows.
Crafting Compelling Email Sequences: The Key to Engagement
(00:11:07) Efficient Task and Team Management System with Asana
(00:17:17) How Productized Services Provide Peace of Mind
(00:21:49) Building Brand Loyalty Through Email Marketing
(00:22:24) Segmenting Your Subscribers by Interests and Engagement
(00:30:48) Automated Email Sequences to Welcome New Subscribers
(00:35:31) Snippets and Other Cool Email Automation Tools
(00:45:50) Crafting Solo Podcast Episodes by Asking Yourself These 5 Questions
(00:53:02) Building Genuine Connections and Trust with Email
(00:58:02) Evaluating Podcast Statistics for a New Show
Thanks to her brand-new podcast, Happy Subscribers, Allea’s experienced more-than-expected personal growth over the past several months. While she decided on a pattern of 3 interviews to one solo show, the intention to present her knowledge as a concept rather than a how-to or instructional episode has been the biggest challenge. Here are a few questions she asks herself when creating solo episodes:
- What’s your strong opinion on a commonly-held belief in your niche?
- What are your clients asking about?
- What’s something you’ve observed?
- What is a problem you’re seeing in the industry?
These questions will help you create content that establishes you as an expert and thought leader, rather than the how-to content that’s seemingly default for service providers.
Need help creating a podcast that converts listeners into clients? Get the Podcast Conversion Blueprint today! This free download gives you the keys to designing episodes that drive engagement, creating CTA’s that convert, and building a funnel that nurtures leads separate from your podcast platform – a perfect exercise to prepare you to work with Allea!
Follow Allea Grummert & her work at Duett:
LinkedIn: https://www.linkedin.com/in/alleagrummert/
Instagram: https://www.instagram.com/alleagrummert/
Happy Subscribers Podcast: https://duett.co/blog/new-podcast-welcome-to-happy-subscribers/
Email Marketing Done-For-You: https://duett.co/
Free Call: www.duett.co/free
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
LinkedIn
Instagram
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Thursday May 22, 2025
Thursday May 22, 2025
Do you ever hit Record and immediately forget what you were going to say? Or maybe you freeze up and sound robotic the minute the camera turns on? This episode is your solution.
I'm walking you through how to script your episodes in a way that feels authentic, confident, and completely natural—whether you’re reading word-for-word or using bullet points. I also break down how I personally use ChatGPT and AI to help outline and write episodes that still sound like me and connect deeply with your audience.
[01:55] "Creating a script or working from a script isn't about artificially prompting yourself because you don't know what to say. You have a ton of niche knowledge that can change people's lives." - Virginia Elder
If you want to streamline your content creation process, reduce editing time, and increase your authority through podcasting, copy my scripting method and start practicing your first podcast episode script tonight!
Natural and Engaging AI Podcast Scripting
[03:40] Why “winging it” isn’t always efficient—or effective
[05:21] How to write like you talk: The conversational script method
[07:29] Sounding unscripted while reading
[09:15] Real talk: Why bullet points aren’t enough for most business owners
[11:17] Free Resource: Get your hands on the Script Starter Kit
Building Trust and Connection with Scripted Podcasts
- Reading from a script does not make you sound less authentic—if you write like you talk.
- Scripting helps busy professionals feel more prepared and reduces on-camera awkwardness.
- Using AI tools like ChatGPT is smart—but you need the right prompts to make it sound human.
- With a strong script, your podcast becomes a lead-generating machine for your business.
Download the free Script Starter Kit resource – A quick and powerful guide to brainstorming and scripting your next 6 podcast episodes (+ tips on how to script an episode that sounds like YOU using AI): www.podcastabundance.com/scriptstarterkit/
Need support with podcast production services or want to increase your authority through podcasting? Book a FREE call at www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
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To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com