4.1K
Downloads
80
Episodes
Where established business owners reveal what it’s really like to be CEO and simultaneously pursue abundance. Abundance looks different for everyone and no two businesses are built the same. During this open conversation, discover how circumstance, actions, and events created emotional reactions of either abundance or scarcity throughout their business-building journey. Much of whether we grow or get stuck playing small depends on the mindset we choose and the actions we take during the highs and lows throughout our entrepreneurial journey. Find out how workload, relationships, and money played a role in business owners’ decisions, emotions, and mental health during various stages in their business, when they made key decisions about hiring, marketing, and outsourcing, and how hosting their own podcast played a role in their personal development AND the growth of their business. Virginia Elder, host and owner of Podcast Abundance, shares pieces of her own journey from corporate life to freelancer to business owner, plus interviews other entrepreneurs with thriving businesses who use their podcast to establish authority in their niche, provide educational content for potential clients, and drive leads into their business. During the first half of each interview episode, you’ll get an inside look at the guest’s business and hear about challenges, plus the habits and actions that help navigate them. Our goal is to uncover the mindset and mental health shifts that worked for them to help you thrive during your journey. Then, in the second half of the interview, we switch the conversation to marketing strategies and learn how launching a podcast helped them grow their business and mature as a founder, speaker, and collaborator for their brand. Every business needs a reliable marketing arm that consistently and automatically attracts potential clients, and these guests have a successful, active podcast doing exactly that! Learn how they started, what changed, and how they’ve grown since becoming a podcast host. We’ll reveal podcasting strategies that work and prep you for the emotional rollercoaster that occurs any time you step up to play big in life. Abundance is within reach for all of us, but the pursuit of abundance is never over. It takes intention, a clear vision for what abundance means to you, and a consistent level of consciousness around your actions and emotions throughout your journey. Cheers to Reaching Abundance together!
Episodes
Friday Aug 30, 2024
Friday Aug 30, 2024
I got a mic, now what? Where's the best spot for my camera? Is my lighting okay?
Questions about proper set up of equipment are common, and usually DIYers miss something.
Follow the instructions in this episode and you can’t get it wrong. From mic technique, camera positioning, recommended recording platforms, and preventing mic bleed, this guide is intended to provide you confidence in knowing you’ve checked off everything on the list.
Whether you plan on recording interviews or with a co-host, in person or online, this episode contains instructions for camera positioning, software, microphone accessories, and your positioning and posture.
Nobody wants to look unprofessional or come across as unprepared, so a clutter-free, distraction-free podcast recording zone is a must! Learn all of my pre-recording checklist items and confidence building techniques so you can hit record and KNOW you’re well prepared in every way.
Transform Your Podcast with These Essential Setup Tips
(02:34) Setting Up Your Mic and Headphones
(07:42) Camera Positioning
(08:49) Lighting for Your Studio
(11:43) Posture, Facial Expressions, and Engagement Techniques
(15:53) What to Do When You Make A Mistake
(17:45) Reducing Potential Background Noise and Interruptions
Mastering Your Podcast Setup: Essential Tips for Professional Quality Audio and Video
"Your laptop or phone mic just won't cut it for a professional podcast. You need a dedicated microphone that captures your voice clearly and crisply."
"Mic bleed happens when your microphone picks up the sound coming from your computer speakers out loud, which creates an echo or other audio issues that actually degrade the quality of your recording."
"Making eye contact with the lens, not with the preview screen or your computer monitor, creates a connection with your audience and makes them feel like you're speaking directly to them."
Connect with Virginia Elder:
- Website: https://www.podcastabundance.com/
- Instagram: https://www.instagram.com/podcastabundance
- LinkedIn: https://www.linkedin.com/in/coachvirginiaelder/
- YouTube: https://www.youtube.com/@ReachingAbundance
Episode Resources:
- Book a Call: https://www.podcastabundance.com/book-a-call
- Podcast Host Options:
Podbean: https://www.podbean.com
Buzzsprout: https://www.buzzsprout.com
Libsyn: https://www.libsyn.com
Captivate: https://www.captivate.fm
Castos: www.castos.com
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia. https://podcastabundance.zohobookings.com/#/Discovery
Friday Aug 23, 2024
Friday Aug 23, 2024
Ever wondered how much you should spend to produce your podcast?
From hiring a videographer to understanding the expertise required of an audio or video editor, and the often-forgotten importance of a knowledgeable SEO copywriter for your podcast, this episode will clear up any fog around how much you can expect to invest as you launch and grow your own podcast.
Elevating Your Podcast with Smart Budget Choices
Listen up for the numbers – high and low budget ranges! We'll explore why balancing these costs is crucial for creating and maintaining exceptional content over the long-haul. Understanding the various post-production services will help you decide when outsourcing each component makes sense and allow you to plan your marketing budget.
Expert Tips for Budgeting Your Podcast like a Pro
- Don’t invest $500 or more in equipment unless you’re also going to invest in coaching, SEO-copywriting, and professional post-production editing services for your podcast.
- Post-production costs include editing, copywriting, creating social media assets, and scheduling all of the components to go live on time. Consider your personal hourly rate and the opportunity cost you face before deciding to “just take care of this one thing” yourself
- Consider the length, frequency, and number of participants in your podcast to tailor your budget accordingly. Longer episodes with more participants require a greater investment than shorter solo episodes.
- By aligning your spending with the Small Business Administration's recommendation of allocating 5-10% of revenue to marketing, business owners can ensure a balanced and effective approach to growing their podcast and overall business.
Turning Your Podcast into a Business Asset
I’ve included few examples of how you can arrive at your own preferred investment amount based on your revenue, client value per month, and business structure. Whether your business model is high-ticket, low-volume, or low-ticket, high-volume, we discuss strategies to optimize your marketing investment for growth.
If you haven’t already, it’s a great exercise to discover the monthly value of your average client according to the method discussed here.
Next week, I’ll share my best pre-recording tips for behind the mic and on camera, suggestions for lighting, and several other details to help you feel confident and ready to record.
Connect with me:
- Website: [Podcast Abundance](https://www.podcastabundance.com/)
- Instagram: [@podcastabundance](https://www.instagram.com/podcastabundance)
- LinkedIn: [Virginia Elder](https://www.linkedin.com/in/virginiaelder/)
- YouTube: [Reaching Abundance](https://www.youtube.com/@ReachingAbundance)
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia. https://podcastabundance.zohobookings.com/#/Discovery
Friday Aug 16, 2024
Friday Aug 16, 2024
Not getting traction with your podcast? Or perhaps your follower count is growing but you aren’t seeing them turn into clients.
Most podcast hosts who come to me with this complaint are missing a KEY component of their strategy. Some are afraid to straight-up ask their listeners for the sale and are eluding, insinuating, and crossing all their digits hoping that people will buy. Others are missing signs in their metrics or are using an ineffective or non-existent repurposing strategy.
In this episode, you’ll learn the magic word to help you audit your own podcast for the 5 key components so you can start converting listeners to leads fast!
How to Transform Your Podcast into a Client Magnet:
- Every episode should solve a specific pain point and use action-oriented language
- Create your pillar content ONCE and repurpose efficiently
- Don’t ignore your metrics, some matter more than others
Learn the ONE word that will help you turn followers into clients. I also share a very basic funnel structure you can copy as your blueprint to making online sales. The trick is to actually talk about your freebies, offers, and sales so that listeners know how to take the next step with you. If you don’t talk about it and make it easy for them to buy, they’ll do nothing.
Maximize Your Podcast’s Impact for Business Growth
I know your ultimate goal with podcasting is to grow your business. Let’s dig in and see what’s missing. If you’re interested in having me personally audit your show, book your audit here. https://buy.stripe.com/eVa2904dIarggc83ci
We’ll coordinate two calls to discuss your frustrations and my findings, and you’ll walk away with a complete PDF report full of actionable steps you can take immediately to start seeing conversions. We can all benefit from a 3rd party perspective on our creations and I’d love to help you in this way.
Meanwhile, stay tuned for the 3rd episode in this solo miniseries next week!
Connect with me:
- Website: https://www.podcastabundance.com/
- Instagram: https://www.instagram.com/podcastabundance
- LinkedIn: https://www.linkedin.com/in/virginiaelder/
- YouTube: https://www.youtube.com/@ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia. https://podcastabundance.zohobookings.com/#/Discovery
Thursday Aug 08, 2024
Thursday Aug 08, 2024
In this five-episode mini-series (this is the first of five) I’m breaking down the essentials of podcasting, from understanding what a podcast truly is to leveraging it for client acquisition.
I field questions all the time about what podcasting really is, how to do it, how to record, where to put recordings, and how to properly publish audio or video that has been recorded. Of course, there’s nuance, editing that can be simple or complicated, and anywhere from 5-30 steps to produce each episode we manage, but this mini-series will help answer some of the most frequently asked questions!
During these five episodes, you’ll hear practical steps like how to set up a podcast host account, why you need an RSS feed, and the nuances of video podcasting. Whether you're a financial service professional or a budding entrepreneur, this series offers valuable insights to elevate your business through effective podcasting strategies.
Episode Highlights:
- Introduction to Podcasting: Understanding the basics of what podcasting really is and what you need to create a proper show.
- Why Choose Podcasting: Exploring why podcasting is an effective marketing method and how it can drive client acquisition.
- Budgeting for Podcasting: Discussing how much money you should plan on spending on this marketing endeavor and for how long.
- Content Creation: Tips on what to say, how to structure your show, and how to use batch recording to your advantage.
- Repurposing Content: Strategies for repurposing your podcast content for social media, blogs, newsletters, and more.
Key Takeaways:
- Podcasting Basics: A podcast must have an audio element broadcast to various apps via an RSS feed. This involves recording audio, uploading MP3 files to a podcast host account, and distributing the episodes to listening apps.
- Video in Podcasting: Adding video to your podcast can complicate production but also offers additional opportunities for reaching different audiences.
- Podcast Host Accounts: Options include Podbean, Buzzsprout, Libsyn, Captivate, and Castos, with prices ranging from $5 to $30 per month.
- Distribution: Properly setting up your podcast host account ensures your episodes are automatically fed to all podcast platforms via the RSS feed.
- Video vs. Audio: Understanding the difference between audio-only podcast listeners and video consumers on platforms like YouTube.
Quotes:
"The purpose of a podcast for financial services professionals is often to educate their listeners. Podcasts also just naturally work to attract ideal clients because the more often they hear your voice and receive good information from you, the more they trust you."
– Virginia Elder
Connect with Virginia Elder:
- Website: [Podcast Abundance](https://www.podcastabundance.com/)
- Instagram: [@podcastabundance](https://www.instagram.com/podcastabundance)
- LinkedIn: [Virginia Elder](https://www.linkedin.com/in/coachvirginiaelder/)
- YouTube: [Reaching Abundance](https://www.youtube.com/@ReachingAbundance)
- Podcast Host Options: [Podbean](https://www.podbean.com/), [Buzzsprout](https://www.buzzsprout.com/), [Libsyn](https://www.libsyn.com/), [Captivate](https://www.captivate.fm/), [Kastos](https://www.kastos.com/)
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia. https://podcastabundance.zohobookings.com/#/Discovery
Thursday Aug 01, 2024
Thursday Aug 01, 2024
From growing up behind a gas station in Los Angeles to witnessing extreme poverty in Uganda, Wendie Veloz shares how her unique perspective on abundance has shaped her life and business. She delves into the challenges and breakthroughs of starting her own business as an executive coach, highlighting the crucial need to release a scarcity mindset and recognize your worth.
Wendie offers valuable advice on setting personal and business goals, advocates for a holistic approach to well-being, and reminds entrepreneurs that your audience is out there waiting to connect with you.
Tips for Business Growth
[00:09:01] Four Types of Resources for Business
[00:24:05] Wellness Recipe for Moving Forward
[00:35:15] Taking Action to Attract Your Audience
[00:41:45] Leveraging Strategic Content Generation
Encouragement for Entrepreneurs
– Understand the value you offer others and when you need to leverage resources.
– Take ownership of the direction you want your business and life to go.
– Enjoy the freedom of a flexible schedule and schedule time dedicated to self-care.
– Connect with your audience with storytelling and strategic content.
Key to Attracting Clients
Whether you’re launching a podcast, newsletter, or social media presence, it’s important to dive into what draws your audience in. Measure what is working and what isn’t and be willing to make changes when necessary.
“It was out of a labor of love to want to improve and not give up, because when you're podcasting and you don't see the thousands of people, and it's not the field of dreams situation, you could very easily be like 20 episodes and deuces. But because I was like, no, I know they're out there. I know they like what I have to say. I know they come when I talk. I'm going to stick with it. And I'm going to see it to fruition, and it's going to get big.” - Wendie Veloz
Connect with guest, Wendie Veloz:
Website – Wendie Veloz - Social Impact Strategist
Podcast – Social Impact Level Up Podcast
Instagram – Wendie Veloz
LinkedIn – Wendie Veloz
Facebook – Wendie Veloz Enterprises
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday Jul 25, 2024
Thursday Jul 25, 2024
Embracing the experimental nature of business is no easy feat. Amy Traugh, a former healthcare professional turned entrepreneur, shares her profound journey from pursuing traditional markers of success to diving into a world that requires a constant cycle of trial and error.
Amy recalls her early days as a new entrepreneur, highlighting the value of mentorship and having a clear business plan. Learn how Amy’s approach to networking and building relationships allows her to navigate the unpredictable waters of business with agility and resilience.
Action Steps to Propel Your Business Forward
[00:16:11] Tools and Automations for Efficiency
[00:26:44] Building Visibility and Credibility
[00:38:22] Key Metrics to Track in Business
[00:53:57] How Podcasting Creates Abundance
Managing Your Entrepreneurial Rollercoaster
– Pause, reflect, and ask yourself tough questions to gain clarity on your business goals.
– Find mentors who have achieved what you aspire to and leverage their expertise.
– Consider using podcasting to build your authority, connect with your audience, and expand your network.
– Understand your business’s financial health by tracking key metrics like operating expenses and revenue sources.
Embracing Curiosity in Your Business
Amy encourages those venturing into the world of entrepreneurship to embrace messy action. Stay curious about what works and what doesn’t work for your business, and be willing to adjust along the way.
“Being an entrepreneur, we have to be willing to take risks, very calculated risks. But it does involve stepping outside of your comfort zone, acknowledging that fear, and going, you know what? I've got an empire to build, and I'm going to do it. Even though to everyone else it may not make sense, it makes sense to me, and let's just go for it.” - Amy Traugh
Connect with guest, Amy Traugh:
Website – Amy Traugh - LLC Business Strategist
Podcast – The Motivated CEO Podcast
Instagram – Amy Traugh
YouTube – @AmyTraugh
** Make sure you grab a FREE copy of Amy’s book, The CEO Method! Get it shipped to your doorstep by visting https://www.amytraugh.com/freebook
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday Jul 18, 2024
Thursday Jul 18, 2024
The landscape of online business has transformed dramatically in recent years, driven by the rise of social media and advancements in artificial intelligence. Jodi Krangle, an experienced voice actor and podcast host, shares how she’s sustained a successful business as the industry experienced dynamic changes.
Jodi covers the benefits of outsourcing, nuances of licensing deals, and the importance of understanding your unique value. Discover how Jodi distinguishes herself among thousands of voiceover artists while ensuring she takes time to recharge, allowing her to keep doing what she loves most.
Tips for Maintaining Efficiency
[00:12:20] Outsourcing to Increase Productivity
[00:20:10] Leveraging Your Why
[00:35:17] Nurturing Your Client Base
[00:37:21] Increasing Visibility with a Website
Playing the Long Game in Business
– Outsource tasks you don’t enjoy so you can focus on what you love doing.
– Understand the limitations of AI and know when to incorporate a human touch.
– Establish yourself as a voice of authority to build trust and engagement.
– Make yourself memorable to ensure opportunities for recurring revenue with clients.
Establishing Emotional Connection
Whether you’re selling a service or product, Jodi highlights why creating genuine connections with your audience is essential to the success of your business.
“And most selling of any kind, advertising, marketing, branding, it's all about being memorable. And if you're not memorable, it's a failed whatever. It's a failed advertisement, it's failed marketing, it's failed branding. And if you really want to be remembered, you need to hit people in the heart. You need to make them care about who you are. You can't just show them. We don't buy based on logic. We buy based on emotion.” - Jodi Krangle
Connect with guest, Jodi Krangle:
Website – Jodi Krangle - Voice Actor
Podcast – Audio Branding Podcast
Instagram – Jodi Krangle
Facebook – Jodi Krangle Business Page
YouTube – @JodiKrangleVO
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday Jul 11, 2024
Thursday Jul 11, 2024
There’s a big difference between knowing what you have versus being grateful for what you have. Virginia welcomes CPA, comedian, and CFO of the iconic Comedy Store Bob Wheeler, who speaks to the value of embracing gratitude and infusing joy into all aspects of his life. Bob explains how his own past issues with money inspired him to start a business to support others through their financial journey.
Bob hones in on why relationship-building and maintaining integrity in business is essential, and how making time to listen and engage with others can result in unexpected opportunities and growth. He also encourages business owners and leaders to be open to difficult conversations and to be okay with imperfection.
Prioritizing Integrity
[00:17:05] Practicing What You Preach
[00:20:43] Clarifying Your Purpose
[00:29:53] Understanding Transactional vs. Relational Business
[00:33:25] Taking Responsibility and Knowing When to Pivot
Embracing Emotional Intelligence in Business
– Focus on genuine connections with clients and colleagues rather than merely conducting transactions.
– Manage business in a way that aligns with your personal values, even if it means losing a client.
– Regularly evaluate your motivations and actions to ensure they align with your personal and professional goals.
– Get comfortable having difficult conversations and recognizing the emotions tied to your work.
Getting Clear on What Matters
Bob believes instead of striving for perfection, it’s better to reflect on what brings you joy and revitalizes your energy, allowing others to see the human in you.
“I think it's so important to really know what our mission is, what our purpose is in the business and in life in general, because they're not separate. I incorporate my personal life into my staff, my employees, my clients, the professionals that I work with. I don't try to keep all that stuff separate. This is me. This is how I'm going to show up, and I'm going to show up in all aspects of my life.” - Bob Wheeler
Connect with guest, Bob Wheeler:
Website – Bob Wheeler - The Money Nerve
Podcast – Money You Should Ask
YouTube – @TheMoneyNerve
Book – The Money Nerve
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday Jul 04, 2024
Thursday Jul 04, 2024
It’s no secret that starting your own business often involves overcoming significant financial and mental hurdles. In this episode, Annie Dickerson recalls her days as a brand new entrepreneur wrestling with self-doubt and reluctance, emphasizing the need for support and perseverance. Her story is not only about creating a successful business, but also about providing access for others to build wealth and achieve financial freedom.
Annie sheds light on the concept of spherical abundance, a holistic approach to wealth that goes beyond finances and encompasses all areas of your life. She explains how adopting this mindset allows her to embrace uncertainty, trust the process, and maintain a stable work-life balance while growing her business.
Expanding Your Reach
[00:06:14] Starting a Business to Help Others
[00:26:05] Simple Ways to Avoid Burnout
[00:34:40] Building an Online Presence with Patience
[00:47:14] Understanding When to Outsource
Tackling Business Obstacles
– Allow for flexibility in your business goals rather than sticking rigidly to a linear path.
– Prioritize self-care and take small breaks throughout the day to maintain your energy and perspective.
– Start with what you know and gradually expand your online presence, focusing on one platform at a time.
– Establish a basic proof of concept before outsourcing tasks to ensure effective delegation and management.
Acknowledging Your Superpowers
It’s not always easy to navigate the ups and downs of starting a new venture, and Annie encourages entrepreneurs to remember the inherent power they have within to cultivate the life and business they want.
“That speaks to abundance in a different way because you have it all in you already. It's not like you have to go external to find all this energy and these skills and whatnot. It's already within you, and it's just about being intentional to connect with that.” - Annie Dickerson
Connect with guest, Annie Dickerson:
Website – Annie Dickerson - Goodegg Investments
LinkedIn – Annie Dickerson
YouTube – @Goodegginvestments
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Friday Jun 28, 2024
Friday Jun 28, 2024
Too many business owners feel like creating content for their business is a time-suck. Most business owners also feel unsure about why they’re creating social media content or YouTube videos and how those activities might be moving them closer (or further!) from their business goals.
In this episode, we explore the 80/20 rule applied to content creation, focusing on how to balance long form and short form content to maximize your business's impact. Learn the (very different) benefits of each type of content, understand which content aligns with your unique business goals, and learn how to effectively allocate your time toward creating content that will actually HELP your business!
The Difference Between Long Form vs. Short Form Content:
Long form content can be audio, video, or written work more than 1000 words and longer than 90 seconds. Examples include: Podcasts, Webinars, YouTube videos, Case studies, stories, articles or blog posts, guides, and whitepapers.
Short form content is less than 1000 words and shorter than 90 seconds. Examples include Facebook and Instagram reels, TikTok videos, YouTube shorts, and social media captions.
Applying The 80/20 Rule to Your Content Creation Efforts:
Spend 80% of your content creation time on long form content and 20% on short form content.
This approach helps in building relationships, boosting SEO, and establishing authority.
How Long-form Content Benefits Your Brand:
- Enhances SEO for your website.
- Builds trust and authority.
- Fosters long-term relationships with your audience.
Why Create Short-form Content for Your Business:
- Expands reach and builds credibility.
- Engages audience with bite-sized, easily digestible information.
- Utilizes trending audio and music for higher engagement.
4 Simple Steps to Adjust Your Content Creation Strategy to Align with Your Business Goals:
1. Evaluate how you allocate your content creation time between long form and short form content, aiming for an 80/20 split favoring long form.
- Consider the specific impacts of long form versus short form content on your target audience and adjust your strategy accordingly.
- Reflect on your comfort level and skills in video content creation, and seek professional help if needed to maintain quality.
- Regularly review and adjust your content strategy to ensure it aligns with your business goals and audience engagement needs.
Mastering the 80/20 Rule for Content Creation:
[00:04:14] Understanding Long Form vs. Short Form Content
[00:06:17] The Role of Short Form Content in Engagement and Reach
[00:07:59] Benefits of Long Form Content for Financial Services
[00:10:33] Applying the 80/20 Rule to Content Creation Time
Connect with host, Virginia Elder:
Website - Reaching Abundance
Facebook - Podcast Abundance Business Page
Instagram - Podcast Abundance
LinkedIn - Virginia Elder
YouTube - @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.