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Where established business owners reveal what it’s really like to be CEO and simultaneously pursue abundance. Abundance looks different for everyone and no two businesses are built the same. During this open conversation, discover how circumstance, actions, and events created emotional reactions of either abundance or scarcity throughout their business-building journey. Much of whether we grow or get stuck playing small depends on the mindset we choose and the actions we take during the highs and lows throughout our entrepreneurial journey. Find out how workload, relationships, and money played a role in business owners’ decisions, emotions, and mental health during various stages in their business, when they made key decisions about hiring, marketing, and outsourcing, and how hosting their own podcast played a role in their personal development AND the growth of their business. Virginia Elder, host and owner of Podcast Abundance, shares pieces of her own journey from corporate life to freelancer to business owner, plus interviews other entrepreneurs with thriving businesses who use their podcast to establish authority in their niche, provide educational content for potential clients, and drive leads into their business. During the first half of each interview episode, you’ll get an inside look at the guest’s business and hear about challenges, plus the habits and actions that help navigate them. Our goal is to uncover the mindset and mental health shifts that worked for them to help you thrive during your journey. Then, in the second half of the interview, we switch the conversation to marketing strategies and learn how launching a podcast helped them grow their business and mature as a founder, speaker, and collaborator for their brand. Every business needs a reliable marketing arm that consistently and automatically attracts potential clients, and these guests have a successful, active podcast doing exactly that! Learn how they started, what changed, and how they’ve grown since becoming a podcast host. We’ll reveal podcasting strategies that work and prep you for the emotional rollercoaster that occurs any time you step up to play big in life. Abundance is within reach for all of us, but the pursuit of abundance is never over. It takes intention, a clear vision for what abundance means to you, and a consistent level of consciousness around your actions and emotions throughout your journey. Cheers to Reaching Abundance together!
Episodes
Thursday Jun 20, 2024
Thursday Jun 20, 2024
When it comes to creating a new business, some dreams are too big to handle alone and allowing others to support your vision can lead to mutual growth and success. Haley Thomas from “The Passion Pursuit” podcast, shares why harnessing the strengths of others and fostering a collaborative community are key to turning your dreams into reality.
Haley sheds light on the strategy of asking “who” instead of “how”, an approach that has streamlined her business processes and helped her lean into the power of accountability and community support. She also embraces the mindset “Why not me?”, emphasizing that success isn’t just about what we can see, it’s about what we can imagine and create from within.
Cultivating Confidence in Your Vision
[00:15:15] Identifying Your Superpowers
[00:22:04] Building an Intentional Community
[00:35:38] Creating and Maintaining Effective Systems
[00:41:06] Recognizing the Need for Accountability
Tips for Navigating Entrepreneurship
– Consider taking a strengths assessment test to hone in on your zone of genius.
– Utilize project management tools to ensure nothing gets lost in the shuffle.
– Establish a regular check-in schedule with fellow entrepreneurs or creatives who can hold you accountable for your goals.
– Develop and clearly document your vision for your business, revisiting it often to keep you focused on your primary goals.
Leveraging Your Strengths
By identifying your unique abilities, seeking out supportive communities, creating effective systems, and embracing accountability, you can pave the way for a fulfilling journey to reach your goals.
"We're always looking at what we're lacking, at what we need more of, at what we're not good at. And I think that... we're not meant to play all these different parts or to be all these different things. But to really understand and see that, again, you have everything you need within you to succeed. And when you recognize that and lean into what you have, lean into those superpowers, everything else starts to become a lot easier." – Haley Thomas
Connect with guest, Haley Thomas:
Website – ThePassionPursuitCo.Com
Podcast – The Passion Pursuit
Instagram - thepassionpursuitco
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday Jun 13, 2024
Thursday Jun 13, 2024
Building a foundation for long-term success requires strategic planning and intentional action. From selling an online community she built to creating digital products, Danielle Desir Corbett, host of “The Thought Card” podcast, shares how strategic business decisions can lead to less worry and more freedom.
Danielle opens up about unlearning the grind mentality and embracing spaciousness in her finances and time. She also reveals her strategies for podcast monetization, including high-ticket affiliate marketing and securing sponsorships, all of which allow her to achieve more by doing less.
Diversifying Your Income
[00:07:33] Opportunities for Multiple Income Streams
[00:13:46] Details about Acquiring Sponsorships
[00:31:28] Optimizing Existing Content for SEO
[00:47:51] Podcast Marketing Coaching
Strategies for Creating Space in Your Business
– Evaluate where you can create more freedom in terms of time, energy, and finances.
– Consider succession planning for your projects: Could someone else take over and bring fresh energy while allowing the project to continue and grow?
– Explore passive income streams based on your expertise.
– Identify aspects of your work that can be outsourced to improve the quality of your output and free up your time.
Power of Experimentation in Business
Learning from both successes and failures leads to continuous improvement and innovation. Danielle’s experience highlights how trying new things can lead to opportunities to grow and earn money while saving time and energy.
"A lot of business is experimenting, not being emotionally attached to what you're creating, and you just put things out there, and then as you put things out there, you're like, oh, that didn't work. Take it back. Oh, this worked. Let's keep going. Add the fire, you know?" – Danielle Desir Corbett
Connect with guest, Danielle Desir Corbett:
Website – DanielleDesir.com
Instagram – @TheDanielleDesir
LinkedIn - Danielle Desir Corbett
Podcast – The Thought Card
YouTube – @TheThoughtCard
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday Jun 06, 2024
Thursday Jun 06, 2024
In today’s world, success is often defined by your bank account and your job title. For years, Jerry Dugan equated abundance with a seven-figure corporate career, but grappled with exhaustion and unfulfillment. After taking his wife’s advice to leave his job, Jerry embraced a life that prioritizes flexibility, family, and personal well-being.
Jerry discusses the challenges of redefining success, the importance of work-life balance, and the concept of abundance beyond financial wealth. Jerry offers valuable insights on effectively leveraging networking groups, fostering genuine connections, and creative ways to sustain a business during tough times.
Forging a New Life After Burnout
[00:09:01] The Impact of a Toxic Work Environment
[00:16:16] Starting a Business and Initial Challenges
[00:35:53] Networking Strategies and Building Connections
[00:57:51] Creative Solutions for Financial Stability
Strategies to for Personal Growth - Getting out of a rut
– Reflect on what abundance means to you. Consider how your current goals align with this definition.
– Identify and reach out to people in your existing network who can support your business or career goals. Offer value and assistance, and opportunities will follow.
– Make use of tools and platforms that can help streamline your work and leverage what you have to keep moving forward.
– If you’re facing financial constraints, consider flexible work options that provide immediate income while you work on your long-term goals.
Reevaluating Measurements of Success
Jerry Dugan's journey teaches us that true abundance isn't measured by income or financial milestones, but by the fulfillment and balance we find in our lives. Success should be defined not by society’s standards of wealth, but by our own values and the quality of our relationships.
"I had to earn a seven-figure income. And it didn't matter what I did, I just had to earn a seven-figure income. I had to have a net worth. And I at least knew enough that my family wasn't worth sacrificing for the money, but I still had this goal that I was chasing. Seven figures, seven figures, seven figures. Never quite reaching it. And finally I just realized, wait, what if that's not the thing?" – Jerry Dugan
Connect with guest, Jerry Dugan:
Website – BeyondtheRut.com
Instagram – @BeyondtheRut
Linkedin - Jerry Dugan
Podcast – Beyond the Rut
Get Jerry’s Book - Beyond the Rut: Create a Life Worth Living in Your Faith, Family, and Career
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday May 30, 2024
Thursday May 30, 2024
Aligning your business with your values can lead to a more fulfilling career, but what happens when your values shift? “Feminist Founders” host Becky Mollenkamp opens up about how pivotal life events, including the profound impact of her brother's death and the murder of Michael Brown in Ferguson, significantly altered her understanding of social justice and equity.
Mollenkamp also challenges the traditional notion of "imposter syndrome," advocating instead for a more compassionate understanding of self-doubt and its role in our lives. She offers practical advice on how to navigate these difficult feelings and make meaningful changes in our businesses and personal lives.
Learning to Build an Inclusive Business
[00:04:46] The Hedonic Treadmill and Capitalist Conditioning
[00:29:36] Impact of Systemic Issues on Business Practices
[00:46:43] Creating a Podcast and Community with Intention
[00:51:10] Integrating Values and Abundance in Your Business
Embracing Reflection, Rest, and Alignment
– Ask yourself what “enough” looks like in different areas of your life.
– Recognize that you deserve rest and that slowing down can be a form of resistance against the relentless push for more.
– Ensure that your marketing and communications reflect your commitment to inclusivity and equity.
– Understand that this is an ongoing journey. Continuously seek to learn, grow, and evolve in your business practices.
Books for Unlearning Racist, Capitalist, and Sexist Idealls
Women, Race, & Class by Angela Y. Davis Bookshop.org
Rest is Resistance by Tricia Hersey Bookshop.org
White Feminism by Koa Beck Bookshop.org
**move ALL of your book purchasing power (even audiobooks!) over to libro.fm and bookshop.org to support Black, Female, and other marginalized identity authors!
Evolving Business Practices
Business owners must listen and learn from diverse voices, particularly those of marginalized communities. This ongoing process of education and self-reflection is not just about changing your services, but about ensuring your business reflects your commitment to your values.
"And I think that's normal. You just start revisiting everything as you start to feel more comfortable…you will probably start to feel called to do that, because as you start to listen and learn, you will start to notice where, oh, I've been doing that, or, oh, I hadn't thought about the way I talk about that, or, oh, golly, what is my pricing saying to people? Or, you know, all of it, and slowly you just start to change." – Becky Mollenkamp
Connect with guest, Becky Mollenkamp:
Website – BeckyMollenkamp.com
Instagram – @BeckyMollenkamp
Threads – @beckymollenkamp
Podcast – Feminist Founders
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday May 23, 2024
Thursday May 23, 2024
Clearly communicating your bandwidth with clients is a crucial aspect of a healthy work-life balance. As a business owner or freelancer, it can be tempting to constantly say yes to every client request in order to please them and secure future business. However, this can quickly lead to burnout, decreased productivity, and overall dissatisfaction with your work.
Kendra Swalls is a dedicated advocate for establishing boundaries with clients. Drawing from her own experiences of navigating a more insular lifestyle during COVID, Kendra learned the importance of protecting her values and saying no to distractions.
Prioritizing Personal Values: Key to Efficient Time Management
[00:02:35] Creating Abundance Through Personal Boundary Setting
[00:28:23] The Transformative Power of Stepping Away
[00:38:27] Prioritizing Self-Care to Prevent Burnout
[00:51:09] Authentic Engagement in Marketing Strategies
Maximizing Productivity While Protecting Your Time
– Implementing calendar blocking techniques can optimize time management and workflow efficiency.
– Recognizing internal cues of frustration and fatigue is important to avoid burnout and improve productivity.
– Balancing intention and authenticity in marketing strategies is key for success.
– Taking breaks to reset and prioritize self-care can shift individuals from survival mode to success mode.
Boundaries for Success: Client Management Tips
Transparent communication, self-awareness, and a commitment to authenticity are key pillars in maintaining healthy boundaries with clients, and fostering a fulfilling and sustainable work-life balance.
“The ultimate purpose of this is to connect with people. And if I'm not able to do that because I'm not in this 110%, then I need to take that break. .” – Kendra Swalls
Connect with guest, Kendra Swalls:
Website – girlmeansbusiness.com
Instagram – @girlmeansbusiness
YouTube – @girlmeansbusiness
Podcast – Girl Means Business
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday May 16, 2024
Thursday May 16, 2024
Hiring strategy is a pivotal aspect for businesses aiming to optimize their operations and grow their teams. It's not just about finding candidates with the right skills and experience, but also about finding team members whose values and visions align with the company’s.
You can avoid potential mis-hires and save money with the implementation of a structured hiring process, including comprehensive role descriptions, pre-hire checklists, and virtual interviews to assess expertise and communication style.
Building a Team for Business Growth
[00:07:46] Responsibilities and Tax Obligations in Hiring
[00:14:48] Streamlining Task Delegation Through SOPs
[00:19:11] Detailed Expectations and Responsibilities for Hiring Success
[00:26:47] Role Alignment for Effective Hiring Practices
Unlocking Efficiency through Outsourcing and Strategic Hiring
- Outsourcing tasks allows business owners to focus on core operations and supports business growth and scalability.
- Clear procedures and detailed role descriptions are crucial for attracting candidates who share values and vision, facilitating a smoother hiring process.
- Creating detailed standard operating procedures streamlines the onboarding process, ensures task completion as desired, and sets a standard for quality and consistency.
- A comprehensive role description helps attract qualified applicants, prevents hiring the wrong person, and aligns values and responsibilities.
Transform Your Hiring and Find Top Talent
Hiring strategy is a complex and multifaceted process that requires careful consideration and planning. By outsourcing non-core functions, creating detailed standard operating procedures, and aligning candidate values with the company, businesses can set themselves up for success in the long run.
"A wrong person in a right seat or a right person in a wrong seat causes headache." – Virginia Elder
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday May 09, 2024
Thursday May 09, 2024
As a business owner, worrying about sales and finances often results in decisions made from a scarcity mindset. CFO and Profit Coach Heather Zeitzwolfe and I shed light on what it takes to cultivate an abundance mindset, along with the personal and financial leaps necessary for growth.
Abundance is not a one-size-fits-all concept and is as much about recognizing joy in the small things as it is about achieving financial success.
Journey Beyond Scarcity Towards Authentic Prosperity
[00:04:52] Investing in Business and Self
[00:13:58] Exploring Abundance and Financial Mindset
[00:38:40] Multifaceted Marketing and Evergreen Content
[00:44:42] Expanding Your Network with Authenticity
From Fear to Fulfillment in Business and Life
– Take time to evaluate where your money is going and if it’s working for you or not.
– Maintain authentic human connections in your business; people need people.
– Repurpose your content with intention and use it to build your credibility.
– Lead with authenticity: Be who you want, do what you want, attract the clients you want.
Sowing Seeds of Success through Connection and Podcasting
Podcasting offers free networking and opportunities to expand one's network and business reach, all while remaining authentic to oneself.
“Podcasting comes in different flavors. We can do a video podcast, we can do audio, we can go on social media together and then turn that into a podcast…it's such a great excuse to talk to somebody. I've made clients from it, I've made friends from it, I've made referral partners…and speaking engagements.” – Heather Zeitzwolfe
Connect with guest, Heather Zeitzwolfe:
Website – getradbiz.com
Instagram – @getradbiz
LinkedIn – Heather Zeitzwolfe, CPA, CFO, Profit Coach
Podcast – Get the Balance Right
TikTok – @getradbiz
Connect with host, Virginia Elder:
Website – Reaching Abundance
Facebook – Podcast Abundance Business Page
Instagram – Podcast Abundance
LinkedIn – Virginia Elder
YouTube – @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday May 02, 2024
Thursday May 02, 2024
If you feel stuck cold calling and hosting multiple coffee meetings per week to get clients, there IS a better way – find out the whole story and what helped Brenton Harrison, a seasoned financial professional, make this shift.
The Pandemic halted the hustle, and in that space, he began seeking mentorship and prioritizing his lifestyle, which helped him arrive at a fresh way to attract clients (rather than chasing them!).
Podcast-Based Marketing for Client Acquisition
[00:04:29] Content Creation for Financial Advisor Client Education
[00:18:46] Podcast Branding and Visibility Enhancement Services
[00:29:29] Podcast-Based Marketing for Client Acquisition
[00:38:36] Enhancing Customer Experience Through Upfront Pricing
From Prospecting to Purpose: Transforming Your Marketing Approach
- Focus on creating informative, reliably posted content for potential clients.
- Reach out to influential figures and make unexpected requests to increase courage and create opportunities.
- Explore how you can reduce the time/process it takes to guide a new client from introduction to onboarded and active.
- Ensure price transparency by clearly stating fees upfront to enhance the buying experience and establish trust with customers.
Creating Value: The Secret to Attracting Ideal Clients
Consistent distribution of valuable content and effective marketing can help business owners tap into a broader audience, thus minimizing the need for conventional prospecting, coffee dates, and calendar appointments with unqualified applicants.
"It's not about having a thousand people who are not your ideal customers downloading your podcast every day. It's about, are you reaching the people who are your ideal customers with the right content." - Brenton Harrison
Connect with guest, Brenton Harrison:
Website – newmoneynewproblems.com
Instagram - @newmoney.newproblems
YouTube – @NewMoneyNewProblems
LinkedIn – Brenton Harrison, CFP®, CLU®, CSLP
Podcast – New Money New Problems
Podcast – Escape Student Loan Debt
Connect with host, Virginia Elder:
Website - Reaching Abundance
Facebook - Podcast Abundance Business Page
Instagram - Podcast Abundance
LinkedIn - Virginia Elder
YouTube - @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday Apr 25, 2024
Thursday Apr 25, 2024
Over 15-16 years, Stefanie and her husband achieved millionaire status through intentional investing, open conversations with her partner, and recognizing her skills and abilities. Overseas relocation is a significant decision influenced by factors like cost of living, tax laws, lifestyle preferences, safety, healthcare, and educational opportunities.
Visionary Strategic Planning System for Businesses
[00:09:40] Strategic Path to Location Independence through Finance
[00:23:33] Empowering Women Through Financial Independence Education
[00:37:38] Sustainable Business Success Through Clear Boundaries
[00:41:03] Shifting to High-Net-Worth Decision-Making Strategy
[00:43:37] Personal Branding and Multimedia Content Strategy
[01:04:40] Harnessing Individual Strengths for Financial Independence
Actionable Insights
- Set clear boundaries and non-negotiables in business to prevent burnout and maintain work-life balance
- Consider cost of living, tax laws, and lifestyle preferences in deciding where to relocate
- Create content to build an audience and establish trust before scaling
- Align financial goals with personal values for a fulfilling path towards financial independence
Are You Ready to Take Control of Your Money?
Stefanie Gonzales helps career-focused women establish a clear path to financial independence, learn to invest confidently, and explore strategies to minimize their tax burden. Stefanie and her husband slogged through 15+ years of strategic investing, levelling up their businesses/careers, and exploring location opportunities. Now she helps other women become debt-free millionaires too!
Connect with guest, Stefanie Gonzales:
Website – www.womenswealtheffect.com
Instagram - @womenswealtheffect
YouTube – Permission To Be Wealthy
LinkedIn – Stefanie Gonzales
Connect with host, Virginia Elder:
Website - Reaching Abundance
Facebook - Podcast Abundance Business Page
Instagram - Podcast Abundance
LinkedIn - Virginia Elder
YouTube - @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Thursday Apr 18, 2024
Thursday Apr 18, 2024
Wondering which goal-setting process you should use or what you should be doing in your business right now? Feeling like every other business owner knows where they’re going except you’re flying by the seat of your pants?
Continuously Improving Your Business Operations
Joe Curry, a CFP in Canada and the host of the “Your Retirement Planning Simplified” podcast, advocates for the Entrepreneurial Operating System (EOS), and transparently shares how mentors have helped him expand his business vision, brave the online marketing world, and implement structured meetings and goals for each quarter.
Long-Term Commitment and Growth in Podcasting
While Joe is looking for his show’s continuous growth, he’s committed to producing 300 episodes before evaluating ROI on podcasting, which will give the show ample time to attract clients and prove its validity as a marketing arm for his business.
Visionary Strategic Planning System for Businesses
[00:15:50] Strategic Time Management for Enhanced Productivity
By utilizing early morning hours before his kids wake up to map out his year, quarters, months, weeks, and days, Joe stays on track with his goals.
[00:22:48] Podcasting as a Financial Planner
Joe knows how un-approachable financial planning is, so he began podcasting to demystify and address misconceptions and hesitations people commonly feel when it comes to money.
[00:28:00] Long-Term Commitment and Growth in Podcasting
By adopting a mindset focused on longevity and consistently producing valuable content, (try 300 episodes like Joe!) business owners can increase their chances of success and ultimately see a return on their investment in podcasting.
[00:38:55] The Pursuit of Continuous Improvement and Growth
By embracing the concept of "a better way," Joe demonstrates a commitment to growth and innovation in both his professional and personal endeavors.
Actionable Insights
- Implement continuous improvement in business processes
- Dedicate time for intentional planning and prioritize tasks
- Start a podcast for educational and approachable content marketing
- Commit to long-term podcasting for success
As Joe aptly puts it, "Understanding what's a reasonable expectation is crucial; maybe you still measure the ROI but consider the timeline for measuring it." By setting realistic expectations and consistently refining strategies based on data-driven insights, businesses can harness the power of podcasting as a valuable marketing tool.
Joe and I are both obsessed with business books, so this episode is full of our recommendations!
Your Retirement Planning Simplified Episodes discussing charitable contributions:
Episode 25: Charitable Planned Giving
Episode 28: Charitable Giving in Your Community with Lesley Heighway
Connect with guest, Joe Curry:
Website - RetirementPlanningSimplified.ca
Podcast – Your Retirement Planning Simplified
LinkedIn - Joseph Curry B.Sc., CFP, CEPA, CHS
Connect with host, Virginia Elder:
Website - Reaching Abundance
Facebook - Podcast Abundance Business Page
Instagram - Podcast Abundance
LinkedIn - Virginia Elder
YouTube - @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.