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The go-to resource for financial advisors, CPAs, wealth managers, and financial consultants who want to elevate their authority, expand their reach, and attract high-value clients through podcasting. Hosted by Virginia Elder, founder of Podcast Abundance, this show delivers expert strategies on high-end podcast production, effortless content repurposing, and sustainable growth. Whether you’re launching, optimizing, or scaling your show, you’ll learn proven tactics to refine your message, enhance client engagement, and position yourself as a trusted industry leader. Find out more at podcastingforfinancialprofessionals.com
Episodes
Thursday Sep 19, 2024
Thursday Sep 19, 2024
Time freedom is at the top of the wishlist for entrepreneurs, and Andy Hill of Marriage Kids and Money is no different. Interestingly enough, however, that desire manifests differently across every business owner’s journey.
When Andy left corporate with a number in mind, he knew podcasting was his key to a joyful entrepreneurial journey, but didn’t necessarily have a plan to make money. After a few sponsors floated his direction and he built a solid reputation for great content, he started coaching and established his own products and services for sale.
Along the way, he outsourced tasks that felt distracting, tedious, or frustrating, including podcast editing, social media, and graphic design. Andy’s favorite tools are Megaphone (by Spotify) for managing his podcast and ads and Asana for keeping tasks and contractors organized.
From Hustle to Harmony: Andy Hill's Business Insights
(01:35) Building a Business Around Podcasting
(15:26) Growing a Business with Intention
(23:51) Outsourcing for Business Success
(40:07) Maximizing Podcast Revenue with Dynamic Ads
(49:45) Long-Term Wealth Building Through Entrepreneurship
Andy is most excited about his course, Make My Kid A Millionaire. Find it, along with his podcast, free resources, and plenty of amazing content on financial freedom, Coast FIRE, and family finances at https://marriagekidsandmoney.com/
Find Andy on YouTube at https://www.youtube.com/MarriageKidsandMoney to learn what it’s like to be mortgage free, what the thought process is around it, and how to do it too!
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Friday Sep 13, 2024
Friday Sep 13, 2024
She's a successful trial attorney arguing high-stakes cases, but after becoming a mother, the inner tug to redefine herself beyond the courtroom surfaced loudly. Monica Burkoth, our guest, was challenged to look inward to find fulfillment through an authentic expression of herself, service to others, and something she was afraid might damage the way she was perceived in the legal world... a podcast.
Balancing Act: How Monica Burkoth Merged Motherhood, Law, and Entrepreneurship
Listen in to hear how Monica bravely faced the fear of judgment from her professional peers to pursue her passion for personal development and spirituality. Her story helps illuminate our shared desire to set an empowering example for our children, while noting that often the biggest obstacles are the ones we create in our minds.
Key moments include:
- The significance of maintaining financial stability while growing a business, and the challenges that come with offering services for free.
- Challenges in building an audience versus creating a product first
- Fears around how bosses, colleagues, friends, family, and others will judge your work once it goes public
- Finding the balance between your business being a passion project and making money
- Personal and Professional Growth through Law, Motherhood, and Coaching
Confidence is key, whether in the courtroom or behind a podcast microphone. Monica reveals how her background in law has uniquely equipped her to build confidence in others. We touch on her clever brand, Confidence Counsel, and how she's leveraging her legal expertise to empower others to embrace their voice.
Learn practical techniques to manage anxiety and boost confidence, understand the importance of core values, and get inspired by Monica's journey by joining her newsletter. (There’s an easy to spot pop-up on her site!) From there, you’ll have the opportunity to participate in her next Confidence Coaching Program.
Connect with Monica Burkoth:
Website: Confidence Counsel: www.confidencecounsel.com
Instagram: https://www.instagram.com/confidence.counsel/
LinkedIn: https://www.linkedin.com/in/monicaburkoth/
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Friday Sep 06, 2024
Friday Sep 06, 2024
Unlock the hidden potential of your podcast with insights that go beyond the traditional metrics of direct sales. Discover how to measure your podcast's ROI using eight innovative metrics from your brand authority, client engagement, and much more. Learn how to quantify mentions, backlinks, and speaking opportunities into tangible dollars, all thanks to your podcast.
Secrets to Elevating Your Podcast's Value:
(03:30 - 05:27) Boosting your Brand Authority
(12:55 - 14:42) Repurposing Your Podcast Content
(20:31 - 22:27) Team Morale & Recruitment
(28:19 - 29:45) Amplifying Brand Affinity
(33:37 - 34:58) Summarizing Each of the 8 Ways You’ll Find Non-Traditional ROI
The 8 non-traditional ways you can measure Return on Investment from your podcast
- Brand Authority
- Client Engagement
- Content Repurposing Value
- Networking Opportunities
- Team Morale and Recruitment
- Lead Nurturing
- Brand Affinity
- Market Research
Podcasting as a Tool for Business Growth
Most business owners get stuck in tunnel-vision mode, expecting podcast ROI to surface from direct sales. However, there are 8 less obvious and more valuable ways your podcast creates return on investment, you just have to know to look for them and how to measure them.
Emphasis is added throughout the episode to establish starting metrics and periodic measurement periods, because without a starting point, how can you know if you’ve grown?
Savings from your repurposing efforts, connections and referrals made from networking in the podcast “world,” and recommendations or sales made because of the emotional connection potential customers feel toward your brand are all measurable. Are you measuring them?
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Friday Aug 30, 2024
Friday Aug 30, 2024
I got a mic, now what? Where's the best spot for my camera? Is my lighting okay?
Questions about proper set up of equipment are common, and usually DIYers miss something.
Follow the instructions in this episode and you can’t get it wrong. From mic technique, camera positioning, recommended recording platforms, and preventing mic bleed, this guide is intended to provide you confidence in knowing you’ve checked off everything on the list.
Whether you plan on recording interviews or with a co-host, in person or online, this episode contains instructions for camera positioning, software, microphone accessories, and your positioning and posture.
Nobody wants to look unprofessional or come across as unprepared, so a clutter-free, distraction-free podcast recording zone is a must! Learn all of my pre-recording checklist items and confidence building techniques so you can hit record and KNOW you’re well prepared in every way.
Transform Your Podcast with These Essential Setup Tips
(02:34) Setting Up Your Mic and Headphones
(07:42) Camera Positioning
(08:49) Lighting for Your Studio
(11:43) Posture, Facial Expressions, and Engagement Techniques
(15:53) What to Do When You Make A Mistake
(17:45) Reducing Potential Background Noise and Interruptions
Mastering Your Podcast Setup: Essential Tips for Professional Quality Audio and Video
"Your laptop or phone mic just won't cut it for a professional podcast. You need a dedicated microphone that captures your voice clearly and crisply."
"Mic bleed happens when your microphone picks up the sound coming from your computer speakers out loud, which creates an echo or other audio issues that actually degrade the quality of your recording."
"Making eye contact with the lens, not with the preview screen or your computer monitor, creates a connection with your audience and makes them feel like you're speaking directly to them."
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Friday Aug 23, 2024
Friday Aug 23, 2024
Ever wondered how much you should spend to produce your podcast?
From hiring a videographer to understanding the expertise required of an audio or video editor, and the often-forgotten importance of a knowledgeable SEO copywriter for your podcast, this episode will clear up any fog around how much you can expect to invest as you launch and grow your own podcast.
Elevating Your Podcast with Smart Budget Choices
Listen up for the numbers – high and low budget ranges! We'll explore why balancing these costs is crucial for creating and maintaining exceptional content over the long-haul. Understanding the various post-production services will help you decide when outsourcing each component makes sense and allow you to plan your marketing budget.
Expert Tips for Budgeting Your Podcast like a Pro
- Don’t invest $500 or more in equipment unless you’re also going to invest in coaching, SEO-copywriting, and professional post-production editing services for your podcast.
- Post-production costs include editing, copywriting, creating social media assets, and scheduling all of the components to go live on time. Consider your personal hourly rate and the opportunity cost you face before deciding to “just take care of this one thing” yourself
- Consider the length, frequency, and number of participants in your podcast to tailor your budget accordingly. Longer episodes with more participants require a greater investment than shorter solo episodes.
- By aligning your spending with the Small Business Administration's recommendation of allocating 5-10% of revenue to marketing, business owners can ensure a balanced and effective approach to growing their podcast and overall business.
Turning Your Podcast into a Business Asset
I’ve included few examples of how you can arrive at your own preferred investment amount based on your revenue, client value per month, and business structure. Whether your business model is high-ticket, low-volume, or low-ticket, high-volume, we discuss strategies to optimize your marketing investment for growth.
If you haven’t already, it’s a great exercise to discover the monthly value of your average client according to the method discussed here.
Next week, I’ll share my best pre-recording tips for behind the mic and on camera, suggestions for lighting, and several other details to help you feel confident and ready to record.
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Friday Aug 16, 2024
Friday Aug 16, 2024
Not getting traction with your podcast? Or perhaps your follower count is growing but you aren’t seeing them turn into clients.
Most podcast hosts who come to me with this complaint are missing a KEY component of their strategy. Some are afraid to straight-up ask their listeners for the sale and are eluding, insinuating, and crossing all their digits hoping that people will buy. Others are missing signs in their metrics or are using an ineffective or non-existent repurposing strategy.
In this episode, you’ll learn the magic word to help you audit your own podcast for the 5 key components so you can start converting listeners to leads fast!
How to Transform Your Podcast into a Client Magnet:
- Every episode should solve a specific pain point and use action-oriented language
- Create your pillar content ONCE and repurpose efficiently
- Don’t ignore your metrics, some matter more than others
Learn the ONE word that will help you turn followers into clients. I also share a very basic funnel structure you can copy as your blueprint to making online sales. The trick is to actually talk about your freebies, offers, and sales so that listeners know how to take the next step with you. If you don’t talk about it and make it easy for them to buy, they’ll do nothing.
Maximize Your Podcast’s Impact for Business Growth
I know your ultimate goal with podcasting is to grow your business. Let’s dig in and see what’s missing. If you’re interested in having me personally audit your show, book your audit here. https://buy.stripe.com/eVa2904dIarggc83ci
We’ll coordinate two calls to discuss your frustrations and my findings, and you’ll walk away with a complete PDF report full of actionable steps you can take immediately to start seeing conversions. We can all benefit from a 3rd party perspective on our creations and I’d love to help you in this way.
Meanwhile, stay tuned for the 3rd episode in this solo miniseries next week!
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Thursday Aug 08, 2024
Thursday Aug 08, 2024
In this five-episode mini-series (this is the first of five) I’m breaking down the essentials of podcasting, from understanding what a podcast truly is to leveraging it for client acquisition.
I field questions all the time about what podcasting really is, how to do it, how to record, where to put recordings, and how to properly publish audio or video that has been recorded. Of course, there’s nuance, editing that can be simple or complicated, and anywhere from 5-30 steps to produce each episode we manage, but this mini-series will help answer some of the most frequently asked questions!
During these five episodes, you’ll hear practical steps like how to set up a podcast host account, why you need an RSS feed, and the nuances of video podcasting. Whether you're a financial service professional or a budding entrepreneur, this series offers valuable insights to elevate your business through effective podcasting strategies.
Episode Highlights:
- Introduction to Podcasting: Understanding the basics of what podcasting really is and what you need to create a proper show.
- Why Choose Podcasting: Exploring why podcasting is an effective marketing method and how it can drive client acquisition.
- Budgeting for Podcasting: Discussing how much money you should plan on spending on this marketing endeavor and for how long.
- Content Creation: Tips on what to say, how to structure your show, and how to use batch recording to your advantage.
- Repurposing Content: Strategies for repurposing your podcast content for social media, blogs, newsletters, and more.
Key Takeaways:
- Podcasting Basics: A podcast must have an audio element broadcast to various apps via an RSS feed. This involves recording audio, uploading MP3 files to a podcast host account, and distributing the episodes to listening apps.
- Video in Podcasting: Adding video to your podcast can complicate production but also offers additional opportunities for reaching different audiences.
- Podcast Host Accounts: Options include Podbean, Buzzsprout, Libsyn, Captivate, and Castos, with prices ranging from $5 to $30 per month.
- Distribution: Properly setting up your podcast host account ensures your episodes are automatically fed to all podcast platforms via the RSS feed.
- Video vs. Audio: Understanding the difference between audio-only podcast listeners and video consumers on platforms like YouTube.
"The purpose of a podcast for financial services professionals is often to educate their listeners. Podcasts also just naturally work to attract ideal clients because the more often they hear your voice and receive good information from you, the more they trust you." – Virginia Elder
- Podcast Host Options: [Podbean](https://www.podbean.com/), [Buzzsprout](https://www.buzzsprout.com/), [Libsyn](https://www.libsyn.com/), [Captivate](https://www.captivate.fm/), [Kastos](https://www.kastos.com/)
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Thursday Aug 01, 2024
Thursday Aug 01, 2024
From growing up behind a gas station in Los Angeles to witnessing extreme poverty in Uganda, Wendie Veloz shares how her unique perspective on abundance has shaped her life and business. She delves into the challenges and breakthroughs of starting her own business as an executive coach, highlighting the crucial need to release a scarcity mindset and recognize your worth.
Wendie offers valuable advice on setting personal and business goals, advocates for a holistic approach to well-being, and reminds entrepreneurs that your audience is out there waiting to connect with you.
Tips for Business Growth
[00:09:01] Four Types of Resources for Business
[00:24:05] Wellness Recipe for Moving Forward
[00:35:15] Taking Action to Attract Your Audience
[00:41:45] Leveraging Strategic Content Generation
Encouragement for Entrepreneurs
– Understand the value you offer others and when you need to leverage resources.
– Take ownership of the direction you want your business and life to go.
– Enjoy the freedom of a flexible schedule and schedule time dedicated to self-care.
– Connect with your audience with storytelling and strategic content.
Key to Attracting Clients
Whether you’re launching a podcast, newsletter, or social media presence, it’s important to dive into what draws your audience in. Measure what is working and what isn’t and be willing to make changes when necessary.
“It was out of a labor of love to want to improve and not give up, because when you're podcasting and you don't see the thousands of people, and it's not the field of dreams situation, you could very easily be like 20 episodes and deuces. But because I was like, no, I know they're out there. I know they like what I have to say. I know they come when I talk. I'm going to stick with it. And I'm going to see it to fruition, and it's going to get big.” - Wendie Veloz
Connect with guest, Wendie Veloz:
Website – Wendie Veloz - Social Impact Strategist
Podcast – Social Impact Level Up Podcast
Instagram – Wendie Veloz
LinkedIn – Wendie Veloz
Facebook – Wendie Veloz Enterprises
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Thursday Jul 25, 2024
Thursday Jul 25, 2024
Embracing the experimental nature of business is no easy feat. Amy Traugh, a former healthcare professional turned entrepreneur, shares her profound journey from pursuing traditional markers of success to diving into a world that requires a constant cycle of trial and error.
Amy recalls her early days as a new entrepreneur, highlighting the value of mentorship and having a clear business plan. Learn how Amy’s approach to networking and building relationships allows her to navigate the unpredictable waters of business with agility and resilience.
Action Steps to Propel Your Business Forward
[00:16:11] Tools and Automations for Efficiency
[00:26:44] Building Visibility and Credibility
[00:38:22] Key Metrics to Track in Business
[00:53:57] How Podcasting Creates Abundance
Managing Your Entrepreneurial Rollercoaster
– Pause, reflect, and ask yourself tough questions to gain clarity on your business goals.
– Find mentors who have achieved what you aspire to and leverage their expertise.
– Consider using podcasting to build your authority, connect with your audience, and expand your network.
– Understand your business’s financial health by tracking key metrics like operating expenses and revenue sources.
Embracing Curiosity in Your Business
Amy encourages those venturing into the world of entrepreneurship to embrace messy action. Stay curious about what works and what doesn’t work for your business and be willing to adjust along the way.
“Being an entrepreneur, we have to be willing to take risks, very calculated risks. But it does involve stepping outside of your comfort zone, acknowledging that fear, and going, you know what? I've got an empire to build, and I'm going to do it. Even though to everyone else it may not make sense, it makes sense to me, and let's just go for it.” - Amy Traugh
Connect with guest, Amy Traugh:
Website – Amy Traugh - LLC Business Strategist
Podcast – The Motivated CEO Podcast
Instagram – Amy Traugh
YouTube – @AmyTraugh
** Make sure you grab a FREE copy of Amy’s book, The CEO Method! Get it shipped to your doorstep by visiting https://www.amytraugh.com/freebook
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
Thursday Jul 18, 2024
Thursday Jul 18, 2024
The landscape of online business has transformed dramatically in recent years, driven by the rise of social media and advancements in artificial intelligence. Jodi Krangle, an experienced voice actor and podcast host, shares how she’s sustained a successful business as the industry experienced dynamic changes.
Jodi covers the benefits of outsourcing, nuances of licensing deals, and the importance of understanding your unique value. Discover how Jodi distinguishes herself among thousands of voiceover artists while ensuring she takes time to recharge, allowing her to keep doing what she loves most.
Tips for Maintaining Efficiency
[00:12:20] Outsourcing to Increase Productivity
[00:20:10] Leveraging Your Why
[00:35:17] Nurturing Your Client Base
[00:37:21] Increasing Visibility with a Website
Playing the Long Game in Business
– Outsource tasks you don’t enjoy so you can focus on what you love doing.
– Understand the limitations of AI and know when to incorporate a human touch.
– Establish yourself as a voice of authority to build trust and engagement.
– Make yourself memorable to ensure opportunities for recurring revenue with clients.
Establishing Emotional Connection
Whether you’re selling a service or product, Jodi highlights why creating genuine connections with your audience is essential to the success of your business.
“And most selling of any kind, advertising, marketing, branding, it's all about being memorable. And if you're not memorable, it's a failed whatever. It's a failed advertisement, it's failed marketing, it's failed branding. And if you really want to be remembered, you need to hit people in the heart. You need to make them care about who you are. You can't just show them. We don't buy based on logic. We buy based on emotion.” - Jodi Krangle
Connect with guest, Jodi Krangle:
Website – Jodi Krangle - Voice Actor
Podcast –Audio Branding Podcast
Instagram – Jodi Krangle
Facebook – Jodi Krangle Business Page
YouTube – @JodiKrangleVO
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media:
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com