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Where established business owners reveal what it’s really like to be CEO and simultaneously pursue abundance. Abundance looks different for everyone and no two businesses are built the same. During this open conversation, discover how circumstance, actions, and events created emotional reactions of either abundance or scarcity throughout their business-building journey. Much of whether we grow or get stuck playing small depends on the mindset we choose and the actions we take during the highs and lows throughout our entrepreneurial journey. Find out how workload, relationships, and money played a role in business owners’ decisions, emotions, and mental health during various stages in their business, when they made key decisions about hiring, marketing, and outsourcing, and how hosting their own podcast played a role in their personal development AND the growth of their business. Virginia Elder, host and owner of Podcast Abundance, shares pieces of her own journey from corporate life to freelancer to business owner, plus interviews other entrepreneurs with thriving businesses who use their podcast to establish authority in their niche, provide educational content for potential clients, and drive leads into their business. During the first half of each interview episode, you’ll get an inside look at the guest’s business and hear about challenges, plus the habits and actions that help navigate them. Our goal is to uncover the mindset and mental health shifts that worked for them to help you thrive during your journey. Then, in the second half of the interview, we switch the conversation to marketing strategies and learn how launching a podcast helped them grow their business and mature as a founder, speaker, and collaborator for their brand. Every business needs a reliable marketing arm that consistently and automatically attracts potential clients, and these guests have a successful, active podcast doing exactly that! Learn how they started, what changed, and how they’ve grown since becoming a podcast host. We’ll reveal podcasting strategies that work and prep you for the emotional rollercoaster that occurs any time you step up to play big in life. Abundance is within reach for all of us, but the pursuit of abundance is never over. It takes intention, a clear vision for what abundance means to you, and a consistent level of consciousness around your actions and emotions throughout your journey. Cheers to Reaching Abundance together!
Episodes
Thursday May 02, 2024
Thursday May 02, 2024
If you feel stuck cold calling and hosting multiple coffee meetings per week to get clients, there IS a better way – find out the whole story and what helped Brenton Harrison, a seasoned financial professional, make this shift.
The Pandemic halted the hustle, and in that space, he began seeking mentorship and prioritizing his lifestyle, which helped him arrive at a fresh way to attract clients (rather than chasing them!).
Podcast-Based Marketing for Client Acquisition
[00:04:29] Content Creation for Financial Advisor Client Education
[00:18:46] Podcast Branding and Visibility Enhancement Services
[00:29:29] Podcast-Based Marketing for Client Acquisition
[00:38:36] Enhancing Customer Experience Through Upfront Pricing
From Prospecting to Purpose: Transforming Your Marketing Approach
- Focus on creating informative, reliably posted content for potential clients.
- Reach out to influential figures and make unexpected requests to increase courage and create opportunities.
- Explore how you can reduce the time/process it takes to guide a new client from introduction to onboarded and active.
- Ensure price transparency by clearly stating fees upfront to enhance the buying experience and establish trust with customers.
Creating Value: The Secret to Attracting Ideal Clients
Consistent distribution of valuable content and effective marketing can help business owners tap into a broader audience, thus minimizing the need for conventional prospecting, coffee dates, and calendar appointments with unqualified applicants.
"It's not about having a thousand people who are not your ideal customers downloading your podcast every day. It's about, are you reaching the people who are your ideal customers with the right content." - Brenton Harrison
Connect with guest, Brenton Harrison:
Website – newmoneynewproblems.com
Instagram - @newmoney.newproblems
YouTube – @NewMoneyNewProblems
LinkedIn – Brenton Harrison, CFP®, CLU®, CSLP
Podcast – New Money New Problems
Podcast – Escape Student Loan Debt
Connect with host, Virginia Elder:
Website - Reaching Abundance
Facebook - Podcast Abundance Business Page
Instagram - Podcast Abundance
LinkedIn - Virginia Elder
YouTube - @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
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