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Podcasting for Financial Professionals is for advisors and financial business owners who believe their expertise deserves a bigger stage—but refuse to let content creation run their life.
Hosted by Virginia Elder, founder of Podcast Abundance, this show strips away hobby-level podcasting advice and focuses on what actually works for high-trust, regulated industries: clear strategy, compliant messaging, and sustainable production that drives authority and real business growth.
If you want a podcast that filters clients, builds trust at scale, and works quietly in the background while you run your firm, you’re in the right place.
Find out more at podcastingforfinancialprofessionals.com
Episodes
Thursday May 02, 2024
Thursday May 02, 2024
If you feel stuck cold calling and hosting multiple coffee meetings per week to get clients, there IS a better way – find out the whole story and what helped Brenton Harrison, a seasoned financial professional, make this shift.
The Pandemic halted the hustle, and in that space, he began seeking mentorship and prioritizing his lifestyle, which helped him arrive at a fresh way to attract clients (rather than chasing them!).
Podcast-Based Marketing for Client Acquisition
[00:04:29] Content Creation for Financial Advisor Client Education
[00:18:46] Podcast Branding and Visibility Enhancement Services
[00:29:29] Podcast-Based Marketing for Client Acquisition
[00:38:36] Enhancing Customer Experience Through Upfront Pricing
From Prospecting to Purpose: Transforming Your Marketing Approach
- Focus on creating informative, reliably posted content for potential clients.
- Reach out to influential figures and make unexpected requests to increase courage and create opportunities.
- Explore how you can reduce the time/process it takes to guide a new client from introduction to onboarded and active.
- Ensure price transparency by clearly stating fees upfront to enhance the buying experience and establish trust with customers.
Creating Value: The Secret to Attracting Ideal Clients
Consistent distribution of valuable content and effective marketing can help business owners tap into a broader audience, thus minimizing the need for conventional prospecting, coffee dates, and calendar appointments with unqualified applicants.
"It's not about having a thousand people who are not your ideal customers downloading your podcast every day. It's about, are you reaching the people who are your ideal customers with the right content." - Brenton Harrison
Connect with guest, Brenton Harrison:
Website – newmoneynewproblems.com
Instagram - @newmoney.newproblems
YouTube – @NewMoneyNewProblems
LinkedIn – Brenton Harrison, CFP®, CLU®, CSLP
Podcast – New Money New Problems
Podcast – Escape Student Loan Debt
Connect with host, Virginia Elder:
Website - Reaching Abundance
Facebook - Podcast Abundance Business Page
Instagram - Podcast Abundance
LinkedIn - Virginia Elder
YouTube - @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
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